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Brand Intimacy: A New Paradigm in Marketing

by Mario Natarelli & Rina Plapler

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services...


The Principles of Islamic Marketing

by Baker Ahmad Alserhan

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding...


Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible...


Digital Channels and Social Media Management in Luxury Markets

by Fabrizio Mosca & Chiara Civera

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:

  • new...

How to Carry Out Market Research

by 50MINUTES.Com

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...


Dynamics of International Advertising

by Barbara Mueller

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of...


Social Marketing: Rebels with a Cause

by Gerard Hastings & Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:

  • Case...

Society 3.0

by Tracey Wilen-Daugenti

Higher education in the U.S. has traditionally prepared students for work and social success, but with families, work, and society itself undergoing revolutionary change, is this preparation sufficient to develop...


Shopping Centers: U.S.A.

by Peter Viereck

Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more...


Tandem Leadership: How Your #2 Can Make You #1

by Gina Catalano

Lead your business to greater success with less work and less stress!


Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

by Lawrence D. Gibson

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows...


Creativity and Data Marketing: A Practical Guide to Data Innovation

by Becky Wang

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.


Word of Mouth and Social Media

by Allan J. Kimmel & Philip J. Kitchen

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM)...


The Internet of Things and Business

by Martin De Saulles

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies...


Qualitative Research in Digital Environments: A Research Toolkit

by Alessandro Caliandro & Alessandro Gandini

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces,...


Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by Andreas Hinterhuber & Todd C. Snelgrove

Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product...


Asian Security Handbook: Terrorism and the New Security Environment

by William M. Carpenter, David G. Wiencek & James R. Lilley

This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities...


Alternative Market Research Methods: Market Sensing

by David Longbottom & Alison Lawson

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market...


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.