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How to Carry Out Market Research

by 50MINUTES.Com

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...

Dynamics of International Advertising

by Barbara Mueller

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of...

Society 3.0

by Tracey Wilen-Daugenti

Higher education in the U.S. has traditionally prepared students for work and social success, but with families, work, and society itself undergoing revolutionary change, is this preparation sufficient to develop...

Shopper Behavior at the Point of Purchase

by Toni Schmidt

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision...

Validating Product Ideas

by Tomer Sharon

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers....

Tableau For Dummies

by Molly Monsey & Paul Sochan

Make your data work for you!

Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making...

Gestalt Psychology for Marketing and Leadership

by 50MINUTES.Com

Influence customer perceptions and make your advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...

The Marketing Mix

by 50MINUTES.Com

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you...


by Hubert Knoblauch, René Tuma & Bernt Schnettler

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical...

The Marketing Performance Blueprint

by Paul Roetzer

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success...

Sales Coaching by Benedict

by Karl Herndl

The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict,...

Commercial Integration between the European Union and Mexico

by Gerhard Niedrist

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...

Creating Public Trust

by Barbara Kozuch & Zbyslaw Dobrowolski

The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves,...

Business Transformation

by Aiman Zeid & Jim Davis

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied...

Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...

Power Branding

by Steve McKee

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...

Social Media, Sociality, and Survey Research

by Craig A. Hill, Elizabeth Dean & Joe Murphy

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated...

Data Driven Marketing For Dummies

by David Semmelroth

Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their...

The User Experience Team of One

by Leah Buley

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user...

Which variables of governance can affect the risk of default of family businesses? A cross-country comparison between United Kingdom and Italy

by Olga Maria Stefania Cucaro

This study examines the association between some governance variables and the risk of default of family and non-family firms. The paper also discusses the nature of family control and the differences to non-family...