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The Practice of the Meal: Food, Families and the Market Place

by Benedetta Cappellini, David Marshall & Elizabeth Parsons

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes....


Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level

by Dunham Books & Ryan Levesque

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions...


Tableau For Dummies

by Molly Monsey & Paul Sochan

Make your data work for you!

Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making...


Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

by Sam Page

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show...


Gestalt Psychology

by 50MINUTES.Com

Influence customer perceptions and make advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


The Marketing Mix

by 50MINUTES.Com

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50minutes you...


Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

by Norman M. Bradburn, Seymour Sudman & Brian Wansink

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes...


Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

by Sam Page

How Do People Really Make Decisions?

 

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious...


On The Origins of Self-Service

by Franck Cochoy

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative...


But first, let me tweet it

by Mariagiulia Haag

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and...


Finders & Keepers: How the World's Most Powerful Customer is Changing Everything

by Schlyecher Rob

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible...


Designs, Methods and Practices for Research of Project Management

by Beverly Pasian

Project management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This original, authoritative guide provides both practitioner and...


Marketing Analytics: A Practical Guide to Real Marketing Science

by Mike Grigsby

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Rural China: Economic and Social Change in the Late Twentieth Century: Economic and Social Change in the Late Twentieth Century

by Jie Fan, Thomas Heberer & Wolfgang Taubmann

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic,...


The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed-and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses...


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive...


Cracking the Code: Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability

by Steven S. Posavac

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research...


Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali

by Helen Creese

In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. For more than...


Effective Client Management in Professional Services: How to Build Successful Client Relationships

by Jack Berkovi

How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...