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Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by Andreas Hinterhuber & Todd C. Snelgrove

Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product...


Asian Security Handbook: Terrorism and the New Security Environment

by William M. Carpenter, David G. Wiencek & James R. Lilley

This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities...


Alternative Market Research Methods: Market Sensing

by David Longbottom & Alison Lawson

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market...


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


The Market Research and Insight Yearbook: Transforming Evidence into Impact

by The Market Research Society

In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.


The Practice of the Meal: Food, Families and the Market Place

by Benedetta Cappellini, David Marshall & Elizabeth Parsons

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes....


Tableau For Dummies

by Molly Monsey & Paul Sochan

Make your data work for you!

Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making...


Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

by Sam Page

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show...


Gestalt Psychology

by Nicolas Crombez, Carly Probert & Anne-Christine Cadiat

Influence customer perceptions and make advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


The Marketing Mix

by 50MINUTES.Com

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you...


Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

by Norman M. Bradburn, Seymour Sudman & Brian Wansink

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes...


Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

by Sam Page

How Do People Really Make Decisions?

 

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious...


On The Origins of Self-Service

by Franck Cochoy

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative...


Finders & Keepers: How the World's Most Powerful Customer is Changing Everything

by Schlyecher Rob

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible...


Designs, Methods and Practices for Research of Project Management

by Beverly Pasian

Project management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This original, authoritative guide provides both practitioner and...


Marketing Analytics: A Practical Guide to Real Marketing Science

by Mike Grigsby

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Rural China: Economic and Social Change in the Late Twentieth Century: Economic and Social Change in the Late Twentieth Century

by Jie Fan, Thomas Heberer & Wolfgang Taubmann

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic,...


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Cracking the Code: Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability

by Steven S. Posavac

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research...


Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali

by Helen Creese

In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. For more than...