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Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

by Lawrence D. Gibson

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows...


Creativity and Data Marketing: A Practical Guide to Data Innovation

by Becky Wang

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.


Word of Mouth and Social Media

by Allan J. Kimmel & Philip J. Kitchen

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM)...


The Internet of Things and Business

by Martin De Saulles

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies...


Qualitative Research in Digital Environments: A Research Toolkit

by Alessandro Caliandro & Alessandro Gandini

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are...


Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by Andreas Hinterhuber & Todd C. Snelgrove

Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product...


Asian Security Handbook: Terrorism and the New Security Environment

by William M. Carpenter, David G. Wiencek & James R. Lilley

This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities...


Alternative Market Research Methods: Market Sensing

by David Longbottom & Alison Lawson

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market...


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


The Market Research and Insight Yearbook: Transforming Evidence into Impact

by The Market Research Society

In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.


The Practice of the Meal: Food, Families and the Market Place

by Benedetta Cappellini, David Marshall & Elizabeth Parsons

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes....


Tableau For Dummies

by Molly Monsey & Paul Sochan

Make your data work for you!

Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making...


Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

by Sam Page

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show...


Gestalt Psychology

by Nicolas Crombez, Carly Probert & Anne-Christine Cadiat

Influence customer perceptions and make advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


The Marketing Mix

by 50MINUTES.Com

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you...


Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

by Norman M. Bradburn, Seymour Sudman & Brian Wansink

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes...


Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

by Sam Page

How Do People Really Make Decisions?

 

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious...


On The Origins of Self-Service

by Franck Cochoy

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative...


Finders & Keepers: How the World's Most Powerful Customer is Changing Everything

by Schlyecher Rob

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible...