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CIM Revision Cards 05/06: Marketing Fundamentals

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


The Entrepreneur in Microeconomic Theory: Disappearance and Explanaition

by Humberto Barreto

Throughout the history of economic thought, the entrepreneur a wide variety of roles. Once cast as a fundamental agent in production, distribution and growth theories, he has now surprisingly disappeared from...


Architecture in a Climate of Change

by Peter F Smith

Revised to incorporate and reflect changes and advances since it was first published the new edition of Architecture in a Climate of Change provides the latest basic principals of sustainability and the future...


The Applied Law and Economics of Public Procurement

by Gustavo Piga & Steen Treumer

This book explores Public Procurement novelties and challenges in an interdisciplinary way. The process whereby the public sector awards contracts to companies for the supply of works, goods or services is a...


Internal Game Theory

by Tassos Patokos

Traditional game theory requires at least two individuals. This book extends game theory to the inner workings of a single person.

Using game theory to analyse single individuals makes sense if one thinks of...


Introduction to Social Housing

by Paul Reeves

The provision and management of social housing for those who are unable to access the housing market is essential to the maintenance of the fabric of society. The social housing industry is vast and still growing....


Handbook of Key Global Financial Markets, Institutions, and Infrastructure

by Gerard Caprio

Understanding twenty-first century global financial integration requires a two-part background.  The Handbook of Key Global Financial Markets, Institutions, and Infrastructure begins its description of how...


Deforestation Trends in the Congo Basin: Reconciling Economic Growth and Forest Protection

by Carole Megevand

The Congo Basin forests have been mainly "passively" protected by chronic political instability and conflict, poor infrastructure, and poor governance. Congo Basin countries thus still fit the profile of high...


Financial Trading and Investing

by John Teall

A former member of the American Stock Exchange introduces trading and financial markets to upper-division undergraduates and graduate students who are planning to work in the finance industry. Unlike standard...


Managerial Economics: A Mathematical Approach

by M. J. Alhabeeb & L. J. Moffitt

Uncertainty is present in every managerial decision, and Managerial Economics: A Mathematical Approach effectively demonstrates the application of higher-level statistical tools to inform and clarify the logic...


CIM revision cards Marketing Planning 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards 05/06: Marketing Communications

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Social Justice and Economics: Critical Economic Theory in the Spirit of Duncan Foley

by Lance Taylor, Armon Rezai & Thomas Michl

This volume brings together papers inspired by the work of Duncan Foley, an extraordinarily productive economist who has made seminal contributions to a wide variety of areas. Foley's work cannot be easily classified,...


Democracy at Work: A Cure for Capitalism

by Richard D. Wolff

A new manifesto for gaining democratic control of our workplaces.


Topology of 2x2 Games

by David Goforth & David Robinson

Game theory has implications for all the social sciences and beyond. It now provides the theoretical basis for almost all teaching in economics, and 2x2 games provide the very basis of game theory. Here, Goforth...


Synchronicity

by Jessika Satori

This book explores the connections between the Jungian concept of time-space relations and how today's business leaders can be aware of sychronistic situations to use them ethically in the workplace. It bridges...


Building Surveys

by Peter Glover

Since the first edition was published in 1983, Building Surveys has been the core text in its field for students and professionals alike. Covering everything needed for initial inspections such as equipment,...


Managing Intellectual Capital in Practice

by Göran Roos, Stephen Pike & Lisa Fernstrom

This book is the essential guide for managers wishing to implement the benefits of Intellectual Capital thinking in their companies or divisions. It serves as an easily accessible introduction to the subject...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...