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How to Become a Millionaire Entrepreneur Starting from Scratch

by Dario Abate

Do you want to be rich? Do you want to be successful creating something on your own? Become boss of a company with many employees? In one word, do you dream of becoming a great entrepreneur? Here, this is the...


Routledge Handbook of the Economics of Knowledge

by Cristiano Antonelli & Albert N. Link

The Routledge Handbook of the Economics of Knowledge provides a comprehensive framework to integrate the advancements over the last 20 years in the analysis of technological knowledge as an economic good, and...


The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs

by Bill Fisher

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley...


Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In...


The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design: Transformational Management Strategies From th

by Jaeyong Song & Kyungmook Lee

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original...


Enterprising Initiatives in the Experience Economy: Transforming Social Worlds

by Britta Timm Knudsen, Dorthe Refslund Christensen & Per Blenker

Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda.  Although there is an established research field for analysing the economic...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Success in the Vegetarian Eatery

by Vincent Gabriel

This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public,...


Entrepreneurial New Venture Skills

by Robert N. Lussier, Joel Corman & David Kimball

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all...


Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea Into a Successful Business

by Linda Pinson

A business classic that has been guiding new entrepreneurs through the process of launching their businesses for more than a quarter of a century, this book has now been revised to feature the most up-to-date...


The Economist Guide to Emerging Markets: Lessons for Business Success and the Outlook for Different Markets

by Aidan Manktelow, Frida Wallin & The Economist

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and...


Entrepreneurial Marketing: An effectual approach

by Ed Nijssen

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change...


Global Entrepreneurship: Environment and Strategy

by Nir Kshetri

Nir Kshetri's Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Predictive Analytics For Dummies

by Anasse Bari, Mohamed Chaouchi & Tommy Jung

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data

Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics...


How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day

by Sharon Fullen

While poor management is cited most frequently as the reason small businesses fail, inadequate or ill-timed financing is a close second. Whether you're starting a business or expanding one, sufficient, ready...


The Franchise Investor's Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise

by Atlantic Publishing Group

The Franchise Investor's Handbook is a great resource for both prospective franchisees and franchisors, detailing what the franchise system entails and the precise benefits it offers to both parties. You will...


How to Open & Operate a Financially Successful Interior Design Business

by Diane Leone

Interior design has become a booming industry in recent years with interior designers who own their own firms pulling a median income of $75,000. Thousands of homes are up for sale in the United States today,...


Franchising: An International Perspective

by John Stanworth & Frank Hoy

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with...


101 Businesses You Can Start With Less Than One Thousand Dollars: For Students

by Heather L Shepherd

Most students have a tough time economically. They have to be at school so they have little free time, and the jobs that are available are often low paying. Since most students are looking for work, jobs are...