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The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design: Transformational Management Strategies From th

by Jaeyong Song & Kyungmook Lee

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original...


Enterprising Initiatives in the Experience Economy: Transforming Social Worlds

by Britta Timm Knudsen, Dorthe Refslund Christensen & Per Blenker

Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda.  Although there is an established research field for analysing the economic...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Success in the Vegetarian Eatery

by Vincent Gabriel

This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public,...


Entrepreneurial New Venture Skills

by Robert N. Lussier, Joel Corman & David Kimball

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all...


Entrepreneurial Marketing: An effectual approach

by Ed Nijssen

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change...


Global Entrepreneurship: Environment and Strategy

by Nir Kshetri

Nir Kshetri's Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Predictive Analytics For Dummies

by Anasse Bari, Mohamed Chaouchi & Tommy Jung

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data

Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics...


Franchising: An International Perspective

by John Stanworth & Frank Hoy

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with...


Be your Own Boss

by Alison Stokes

Inspirational  real-life stories on how to turn your ideas into cash


Explosion Green: One Man's Journey To Green The World's Largest Industry

by David Gottfried

Explosion Green tells the twenty-year story of the global green building movement through the eyes of David Gottfried, the man who helped start it all.  Explosion Green reveals the inner workings of the building...


Powerful Questions for Business Success: The Right Questions for Business Survival and Profitability

by GREGG RAINER

Many entrepreneurs start out with lots of passion and enthusiasm in their business but get burnt out after suffering a few bumps and bruises along the way. Some may even quit eventually. Others may become too...


Headhunter

by Jade Jones

The hopes and dreams of Team GB's golden girl Jade Jones 


Restaurants Success

by Vincent Gabriel

Ninety percent of all new restaurants started by new business owners failed. Vincent Gabriel, a food and management consultant shows you how a restaurant can survive its first year, based on understanding the...


Emerging Business Ventures in China: Entrepreneurship Under Market Socialism: Entrepreneurship in China

by Ping Zheng & Richard Scase

The rapidly changing market environment in China requires more research to understand fully the empirical processes of management practice and the business landscape in which they operate.

Based on longitudinal...


Beyond the Idea

by Vijay Govindarajan & Chris Trimble

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

by MaryEllen Tribby

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time

Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500%...


Disciplined Entrepreneurship: 24 Steps to a Successful Startup

by William Aulet & Bill Aulet

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something...