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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur,...


How to Become a Millionaire Entrepreneur Starting from Scratch

by Dario Abate

Do you want to be rich? Do you want to be successful creating something on your own? Become boss of a company with many employees? In one word, do you dream of becoming a great entrepreneur? Here, this is the...


The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs

by Bill Fisher

Based on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley...


Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Success in the Vegetarian Eatery

by Vincent Gabriel

This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public,...


Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea Into a Successful Business

by Linda Pinson

A business classic that has been guiding new entrepreneurs through the process of launching their businesses for more than a quarter of a century, this book has now been revised to feature the most up-to-date...


The Economist Guide to Emerging Markets: Lessons for Business Success and the Outlook for Different Markets

by Aidan Manktelow, Frida Wallin & The Economist

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Predictive Analytics For Dummies

by Anasse Bari, Mohamed Chaouchi & Tommy Jung

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data

Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics...


How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day

by Sharon Fullen

While poor management is cited most frequently as the reason small businesses fail, inadequate or ill-timed financing is a close second. Whether you're starting a business or expanding one, sufficient, ready...


The Franchise Investor's Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise

by Atlantic Publishing Group

The Franchise Investor's Handbook is a great resource for both prospective franchisees and franchisors, detailing what the franchise system entails and the precise benefits it offers to both parties. You will...


How to Open & Operate a Financially Successful Interior Design Business

by Diane Leone

Interior design has become a booming industry in recent years with interior designers who own their own firms pulling a median income of $75,000. Thousands of homes are up for sale in the United States today,...


101 Businesses You Can Start With Less Than One Thousand Dollars: For Students

by Heather L Shepherd

Most students have a tough time economically. They have to be at school so they have little free time, and the jobs that are available are often low paying. Since most students are looking for work, jobs are...


101 Businesses You Can Start With Less Than One Thousand Dollars: For Retirees

by Heather L Shepherd

According to a study by the U.S. Department of Health and Human Services, people starting their working careers will face the following situation when they retire age at age 65: They will have annual incomes...


101 Businesses You Can Start With Less Than One Thousand Dollars: For Stay-at-Home Moms & Dads

by Heather L Shepherd

Most parents today have a tough time economically: They have to be at home raising their children so they can- not work much, and the jobs that are out there are often part-time and low paying. Yet most families...


How to Open & Operate a Financially Successful Child Care Service

by Tina Musial

There are nearly 12 million children under the age of five in child care each week in the U.S. The trend is to move away from large operations and turn to the small services. This increase in small day care...


Explosion Green: One Man's Journey To Green The World's Largest Industry

by David Gottfried

Explosion Green tells the twenty-year story of the global green building movement through the eyes of David Gottfried, the man who helped start it all.  Explosion Green reveals the inner workings of the building...


Powerful Questions for Business Success: The Right Questions for Business Survival and Profitability

by GREGG RAINER

Many entrepreneurs start out with lots of passion and enthusiasm in their business but get burnt out after suffering a few bumps and bruises along the way. Some may even quit eventually. Others may become too...


Restaurants Success

by Vincent Gabriel

Ninety percent of all new restaurants started by new business owners failed. Vincent Gabriel, a food and management consultant shows you how a restaurant can survive its first year, based on understanding the...