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We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved Business

by Daniel Korschun & Grant Welker

What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain.After long-time...


Cannabis 101 Guide: People, Plants, Plans & Profits  Here's what you need to know to get into the billion-dollar cannabusiness

by Maria Suarez

Current up to date information about the Cannabis/Marijuana industry (April, 2015). Here's what you need to know, all compiled in one place, to become successful in the Multi-Billion dollar, fastest growth industry...


Shopper Marketing 101: Making Brand Shopper Ready

by Nitish Rai Gupta

What is the difference between a consumer and a shopper?

Does your brand appeal to both of them?

How does shopper behaviour differ from consumer behaviour?

How important are 'channels' and 'retailers' in your...


The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

by Zac Bissonnette

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years....


Principles of Retailing

by John Fernie, Suzanne Fernie & Christopher Moore

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles...


Retail Revolution: Will Your Brick-and-Mortar Store Survive?

by Rajiv Lal & José|Greenberg, Dan Alvarez

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more...


Retailing in Emerging Markets: A policy and strategy perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


One Nation Under Goods: Malls and the Seductions of American Shopping

by James J. Farrell

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions...


Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating...


Affluenza: How Overconsumption Is Killing Us-and How to Fight Back

by John de Graaf, David Wann & Thomas H. Naylor

Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we...


How to Open & Operate a Financially Successful Retail Business

by Janet Engle

The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting...


China's New Retail Economy: A Geographic Perspective: A Geographic Perspective

by Shuguang Wang

Retail is the essential link between production and consumption. The dynamics of a nation's economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve...


Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries...


The Curve: How Smart Companies Find High-Value Customers

by Nicholas Lovell

It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?

There are millions of potential customers in the world. Most of...


Do You Speak Shoe Lover?: Style and Stories from Inside DSW

by Linda Meadow & The Shoe Lovers at DSW

Celebrating Shoe Lovers everywhere!

No matter how bad your day is going, none of it seems to matter if you're wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about...


Neuromarketing in Action: How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou & Michel Badoc

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first...


Neuro-Sell: How Neuroscience can Power Your Sales Success

by Simon Hazeldine

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To...


Learn Popular Retail Strategies (Collection)

by Richard Hammond, Rick DeHerder & Dick Blatt

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. ...


Know Your Shoppers (Collection)

by Herb Sorensen & Richard Hammond

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their...