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Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating...


Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

Discounts are no longer the exception, they're the norm. But is that bargain really a bargain?

Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale....


The Curve: How Smart Companies Find High-Value Customers

by Nicholas Lovell

It's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?

There are millions of potential customers in the world. Most of them...


Do You Speak Shoe Lover: Style and Stories from Inside DSW

by Linda Meadow & The Shoe Lovers at DSW

Celebrating Shoe Lovers everywhere!

No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about...


Neuromarketing in Action: How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou & Michel Badoc

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first...


Start And Run A Gift Shop: What you need to do to turn your idea into reality

by Val Clark

Setting up a shop, retail unit or market stall is one of the most accessible small business start-up options - it needs no specific training, no compulsory qualifications and no large capital outlay. Give your...


Neuro-Sell: How Neuroscience can Power Your Sales Success

by Simon Hazeldine

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To...


Learn Popular Retail Strategies (Collection)

by Richard Hammond, Rick DeHerder & Dick Blatt

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. ...


Know Your Shoppers (Collection)

by Herb Sorensen & Richard Hammond

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Historical Dictionary of the Fashion Industry

by Francesca Sterlacci & Joanne Arbuckle

The Historical Dictionary of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a list of acronyms and abbreviations, a chronology, an introductory essay,...


Whiteley's Folly: The Life and Death of a Salesman

by Linda Stratmann

Whiteleys was the Harrods of the 19th century. Its clients inlcuded English and overseas royalty and it offered - and delivered - "Everything from a pin to an Elephant". Created by William Whiteley, a draper's...


India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers

by Geoff Hiscock

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing...


How Walmart Is Destroying America (And the World): And What You Can Do about It

by Bill Quinn

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than...


The Mathematics of Bookselling: A Monograph

by Leonard Shatzkin

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard Shatzkin,...


How to Sell to Retail: The Secrets of Getting Your Product to Market

by Clare Rayner

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your...


Internationalisation of Retailing in Asia

by Sang Chul Choi, John Dawson & Roy Larke

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe....


The A to Z of the Fashion Industry

by Francesca Sterlacci & Joanne Arbuckle

The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced...


How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists

by Pierre Gervois

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business....