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Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


QuickBooks 2015: The Missing Manual: The Official Intuit Guide to QuickBooks 2015

by Bonnie Biafore

How can you make your bookkeeping workflow smoother and faster? Simple. With this Missing Manual, you’re in control: you get step-by-step instructions on how and when to use specific features, along with basic...


Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel & Blake Masters

#1 NEW YORK TIMES BESTSELLER

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create....


Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search...


7l: The Seven Levels of Communication: Go from Relationships to Referrals

by Michael J. Maher

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who...


199 Internet-based Business You Can Start with Less Than One Thousand Dollars: Secrets, Techniques, and Strategies Ordinary People Use Every Day to Ma

by Sharon L Cohen

There is no doubt: An online business is a worthwhile, lucrative investment if established properly. But which online business should you choose and how do you do it? Many people choose to start an online business...


Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

by Jeff Hoffman & David Finkel

Your concrete road map to rapidly grow your business and get your life back!

Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it's all...


Invaluable: What every salon owner wanting success needs to know

by Julie Hyne

Perfect for salon owners and aspiring therapists who are striving for salon success, this book, written by award winning industry insider Julie Hyne, fills a critical gap in the market by focusing on those essentials...


Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - And Helped Save an American Town

by Beth Macy

The instant New York Times bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business.

The Bassett Furniture Company was once the world's biggest wood furniture...


Invent, Reinvent, Thrive: The Keys to Success for Any Start-Up, Entrepreneur, or Family Business

by Lloyd Shefsky

In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else comes after.

In Invent Reinvent Thrive Kellogg School...


Starting an Online Business All-In-One for Dummies

by Shannon Belew & Joel Elad

The all-in-one guide to everything you need to know to start an online business

Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition...


STOP TALKING... Get It Done!: The Leader's Guide to Bringing Vision and Action Together

by TYLER NEILSEN

DO YOU know what you want, but don't know how to get there? DO YOU sometimes feel like you know where you want to go, but your team doesn't get you? ARE CLIENTS getting in the way of you doing business? ARE...


Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo, Paul Oyer & Scott Schaefer

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store...


Success in the Vegetarian Eatery

by Vincent Gabriel

This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public,...


Entrepreneurial New Venture Skills

by Robert N. Lussier, Joel Corman & David Kimball

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all...


The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success: How to Bootstrap Your Startu

by Bernd Schoner

Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders...


The Rise and Decline of Small Firms

by Jonathan Boswell

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management...


The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core...


The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

by Kari Chapin

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money -- and even to make...


The Complete Guide to Working for Yourself: Everything the Self-Employed Need to Know About Taxes, Recordkeeping & Other Laws

by Beth Williams & Jean Murray

Many people dream of starting and running a business of their own but often do not know HOW to start. Entering the small business field as an independent contractor, freelancer, sole proprietor, or consultant...