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Adam Smith

by Christophe Speth, 50 minutes, Carly Probert & Brigitte Feys

A pioneer of modern economics

This book is a practical and accessible guide to understanding the life and works of Adam Smith.

In 50minutes you will be able to:

   • Recognize and understand the main ideas...


BCG Growth-Share Matrix

by Thomas del Marmol, 50 minutes, Carly Probert & Carmela Milano

The key to portfolio management! 

This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.

In...


Business Plan Checklist

by Antoine Delers, 50 minutes, Carly Probert & Brigitte Feys

Master one of the most important skills in business

This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving...


Freemium

by Mouna Guidiri, 50 minutes, Carly Probert & Anne-Christine Cadiat

Boost your sales and attract customers!

This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.

In 50minutes...


Game Theory

by Jean Blaise Mimbang, 50 minutes, Carly Probert & Isabelle Van Steenkiste

The art of thinking strategically 

This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.

In 50minutes you will...


Gestalt Psychology

by Nicolas Crombez, 50 minutes, Carly Probert & Anne-Christine Cadiat

Influence customer perceptions and make advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


Law of Diminishing Returns

by Pierre Pichère, 50 minutes, Carly Probert & Brigitte Feys

The key to understanding the fundamentals of productivity

This book is a practical and accessible guide to understanding diminishing returns,providing you with the essential information and saving time.

In 50minutes...


McKinsey 7S Framework

by Anastasia Samygin-Cherkaoui, 50 minutes, Carly Probert & Anne-Christine Cadiat

Understand the connections within your business!

This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving...


Michael Porter's Value Chain

by Xavier Robben, 50 minutes, Carly Probert & Amicie de Quatrebarbes

Increase value and beat the competition! 

This book is a practical and accessible guide to understanding and implementing the value chain, providing you with the essential information and saving time.

In 50minutes...


Six Sigma

by Anis Ben Alaya, 50 minutes, Carly Probert & Amicie de Quatrebarbes

Constantly improve your business processes!

This book is a practical and accessible guide to understanding and implementing Six Sigma, providing you with the essential information and saving time.

In 50 minutes...


The Long Tail Theory

by Ariane de Saeger, 50 minutes, Carly Probert & Anne-Christine Cadiat

Ensure the future profitability of your company!

This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. ...


The Marketing Mix

by Morgane Kubicki, 50 minutes, Carly Probert & Carmela Milano

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50minutes you...


Ecological Economics for the Anthropocene: An Emerging Paradigm

by Peter G. Brown & Peter Timmerman

Ecological Economics for the Anthropocene provides an urgently needed alternative to the long-dominant neoclassical economic paradigm of the free market, which has focused myopically—even fatally—on the boundless...


Currency Power: Understanding Monetary Rivalry

by Benjamin J. Cohen

Monetary rivalry is a fact of life in the world economy. Intense competition between international currencies like the US dollar, Europe’s euro, and the Chinese yuan is profoundly political, going to the heart...


Blue Ocean Strategy

by Pierre Pichère, 50 minutes, Carly Probert & Brigitte Feys

Innovate your way to success and push your business to the next level! 

This bookis a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information...


Maslow's Hierarchy of Needs

by Pierre Pichère, 50 minutes, Carly Probert & Anne-Christine Cadiat

Understand the true foundations of human motivation

This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information...


Pareto's Principle

by Antoine Delers, 50 minutes, Carly Probert & Isabelle Van Steenkiste

Dramatically expand your business!

This bookis a practical and accessible guide to understanding and implementing Pareto’sPrinciple, providing you with the essential information and saving time.

In 50 minutes...


The Balanced Scorecard

by Alice Sanna, 50 minutes, Carly Probert & Amicie de Quatrebarbes

Turn your data into a roadmap to success! 

This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.  ...


The SWOT Analysis

by Christophe Speth, 50 minutes & Carly Probert

Develop strengths to decrease the weaknesses of your business 

This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information...


Something Will Turn Up: Britain's economy, past, present and future

by David Smith

As the prevailing winds of the global economy have changed, so Britain has been buffeted from boom to bust and back again. But how much is our country's economic landscape shaped by the huge forces of international...