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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Running a Bar for Dummies

by Ray Foley & Heather Dismore

Get insider details on how to operate a successful bar

Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise...


Reading Tourism Texts: A Multimodal Analysis

by Sabrina Francesconi

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels,...


Russia's 'Age of Silver' (Routledge Revivals): Precious-Metal Production and Economic Growth in the Eighteenth Century

by Ian Blanchard

First published in 1989, Russia's 'Age of Silver' represents a major contribution to the history of the international economy during the eighteenth century, challenging old prejudices and establishing the importance...


Etf. an easy approach to exchange traded funds. an introductory guide to etfs and their investment and trading strategies.

by Stefano Calicchio

What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...


The Consuming Geographies of Food: Diet, Food Deserts and Obesity

by Hillary J. Shaw

The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant...


Human Resource Management in the Hospitality and Tourism Industry

by Michael Riley

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives:...


Science, Technology and Global Governance

by John R. De La Mothe

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.


Mindless: Why Smarter Machines are Making Dumber Humans

by Simon Head

We live in the age of Computer Business Systems (CBSs)—the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems...


Planning for Ethnic Tourism

by Li Yang & Geoffrey Wall

There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protection of minority cultures and the promotion of ethnic pride. Despite the fact that a substantial...


William Wordsworth and the Invention of Tourism, 1820-1900

by Saeko Yoshikawa

In her study of the opening of the English Lake District to mass tourism, Saeko Yoshikawa examines William Wordsworth's role in the rise and development of the region as a popular destination. Informed by extensive...


Tourism Destination Development: Turns and Tactics

by Arvid Viken & Brynhild Granås

This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Social, Cultural and Economic Impacts of Wine in New Zealand.

by Peter J. Howland

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained...


Energy Systems Security

by John G. Voeller

Energy Systems Security features articles from the Wiley Handbook of Science and Technology for Homeland Security covering topics related to electricity transmission grids and their protection, risk assessment...


The Book of Sports Cars - (United States and Italy)

by Charles Lam Markmann & Mark Sherwin

“… This is a book for which lovers of the automobile have waited a long time: the most comprehensive text-and-picture history of the dual-purpose car since it came to life more than sixty years ago. As the...


Thailand Tourism

by Arthur Asa Berger

Understand Thailand’s important symbols, icons, and social practices

Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer...


Rebuilding Construction (Routledge Revivals): Economic Change in the British Construction Industry

by Michael Ball

First published in 1988, this book analyses the changes that took place in the economic organisation of the British construction industry throughout the 1970s and early 1980s, in particular considering its social...


Travel and Imagination

by Garth Lean, Russell Staiff & Emma Waterton

Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited...


The Book of Sports Cars - (France and Germany)

by Charles Lam Markmann & Mark Sherwin

“… This is a book for which lovers of the automobile have waited a long time: the most comprehensive text-and-picture history of the dual-purpose car since it came to life more than sixty years ago. As the...