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Sponsorship: For a Return on Investment

by Guy Masterman

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other...


Sports Tourism 2e

by Mike Weed & Chris Bull

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people...


Festival and Events Management

by Ian Yeoman, Martin Robertson & Jane Ali-Knight

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from...


Food Safety in the Hospitality Industry

by Tim Knowles

Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation.

Using frequent practical...


Global Tourism

by William F. F. Theobald

Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental...


International Hospitality Industry

by Bob Brotherton

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.

The...


Organization Behaviour for Leisure Services

by Darren Lee-Ross & Conrad Lashley

Organization Behaviour for Leisure Services provides the reader with the conceptual tools necessary for analysing organizational behaviour in the context of hospitality, leisure and tourism provision, and understaanding...


The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors

by K. Linder

A fascinating look at the top women at Berkshire Hathaway and how they got there

Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a...


My French Affair: How a Kiwi Woman Found Her Joie De Vivre In the South of France

by Amanda Taylor-Ace

A lively, inspiring account of a New Zealand woman's decision to create a new life in the south of France.Amanda Taylor-Ace's philosophy is 'joie de vivre unlimited' - living life with unlimited joy. So when...


Lean-Led Hospital Design: Creating the Efficient Hospital of the Future

by Naida Grunden & Charles Hagood

Instead of building new hospitals that import old systems and problems, the time has come to reexamine many of our ideas about what a hospital should be. Can a building foster continuous improvement? How can...


Food and Beverage Service, 8th Edition

by John Cousins & Dennis Lillicrap

Thoroughly revised and updated for its 8th edition, Food and Beverage Service is considered the standard reference book for food and drink service in the UK and in many countries overseas. New features of this...


Merchants of Culture: The Publishing Business in the Twenty-First Century

by John B. Thompson

"All you need to know about the industry at a time of momentous change."

-Drake McFeely, chairman and president, W.W. Norton & Company

For nearly five centuries, the world of book publishing remained largely...


Community Futures, Legal Architecture: Foundations for Indigenous Peoples in the Global Mining Boom

by Marcia Langton & Judy Longbottom

How are indigenous and local people faring in their dealings with mining and related industries in the first part of the 21st century? The unifying experience in all the resource-rich states covered in the book...


Business Development in Licensed Retailing

by Guy Lincoln & Conrad Lashley

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial...


Eventful Cities

by Greg Richards & Robert Palmer

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural...


Marketing Destinations and Venues for Conferences, Conventions and Business Events

by Rob Davidson & Tony Rogers

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing

* Strategic marketing...


Accounting and Financial Management

by Peter Harris & Marco Mongiello

Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field of accounting and financial management as it relates...


Electronic Health Record: A Systems Analysis of the Medications Domain

by MD, Alexander Scarlat

An accessible primer, Electronic Health Record: A Systems Analysis of the Medications Domain introduces the tools and methodology of Structured Systems Analysis as well as the nuances of the Medications domain....


CIM Coursebook 07/08 Marketing in Practice

by Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Cross-Cultural Behaviour in Tourism

by PhD, Yvette Reisinger & Lindsay Turner

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:

* Tourism: illustrates the importance of cultural background in the tourist experience...