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Electronic Health Record: A Systems Analysis of the Medications Domain

by MD, Alexander Scarlat

An accessible primer, Electronic Health Record: A Systems Analysis of the Medications Domain introduces the tools and methodology of Structured Systems Analysis as well as the nuances of the Medications domain....


CIM Coursebook 07/08 Marketing in Practice

by Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Cross-Cultural Behaviour in Tourism

by PhD, Yvette Reisinger & Lindsay Turner

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:

* Tourism: illustrates the importance of cultural background in the tourist experience...


Corporate Water Strategies

by William Sarni

In the past businesses have viewed water as a minimal operational cost and not a strategic issue. However, water has now emerged as a critical issue for both corporations and the public sector in response to...


Flight Catering

by Peter Jones

The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.

In-flight catering...


A Trip Too Far: "Ecotourism, Politics and Exploitation"

by Rosaleen Duffy

Environmentally-sustainable tourism or ecotourism has become a major area of interest for governments, the private sector and international lending institutions. It is regarded as a way of allowing economic...


Forecasting Tourism Demand

by Douglas Frechtling

'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends...


Is the Sacred for Sale: Tourism and Indigenous Peoples

by Alison M M Johnston

'Definitely a book that sheds light on perspectives and perceptions about today's global economy. A must read for tourists and corporations alike - also heads of state, the media and environment groups - all...


Events Management

by Glenn Bowdin, Johnny Allen & Rob Harris

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • introduces the concepts of event planning and...

Principles of Management for the Hospitality Industry

by Dana V V Tesone

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry...


Business Travel and Tourism

by John Swarbrooke & Susan Horner

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business...


Marketing in Travel and Tourism

by Victor T.C. T. C. Middleton & Jackie R. R. Clarke

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry....


Money Matters for Hospitality Managers

by Cathy Burgess

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of exercises...


Sports Tourism

by Chris Bull & Mike Weed

Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people...


Voluntary Organizations and Public Service Delivery

by Ian Cunningham & Philip James

Voluntary Organizations and Public Sector Delivery examines how aspects of voluntary sector employment are affected by its engagement with the growing trend to the market-based outsourcing in the delivery of...


Reappraising State-Owned Enterprise: A Comparison of the UK and Italy

by Franco Amatori, Robert Millward & Pier Angelo Angelo Toninelli

After a quarter century of almost general condemnation and rebuttal of the entire nationalization experience, it appears that there are second thoughts about governmental direct intervention in the economy....


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

 

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...


Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Proble

by Vijay V. Vaitheeswaran

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on...


The Dracula Dilemma: Tourism, Identity and the State in Romania

by Duncan Light

This book examines the way that Romania has negotiated Dracula tourism over the past four decades. During the communist period (up to 1989) the Romanian state did almost nothing to encourage such tourism but...


Agriculture in Urban Planning: Generating Livelihoods and Food Security

by Mark Redwood

This volume, by graduate researchers working in urban agriculture, examines concrete strategies to integrate city farming into the urban landscape. Drawing on original field work in cities across the rapidly...