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Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...


Government Support to Agricultural Insurance

by Olivier Mahul & Charles J. Stutley

Governments in developing countries have been increasingly involved in the support of agricultural (crop and livestock) insurance programs in recent years. In their attempts to design and implement agricultural...


The Race For A New Game Machine:

by David Shippy

"A fast-paced tell-all. . .one of the great business stories of our young century."--Steve Cherry, IEEE Spectrum Magazine

The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment....


Twitter Marketing: An Hour a Day

by Hollis Thomases

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers...


STATS Means Business

by John Buglear

Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.

Recognising that most users of this book...


Market Orientation: Transforming Food and Agribusiness Around the Customer

by Adam Lindgreen, Martin Hingley & David Harness

This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and...


Front Office

by P. Abbott & S. Lewry

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in...


Managing People

by Michael Riley & Andrew Thompson

This new second edition of 'Managing People' provides a practical approach to applying up-to-the-minute management techniques, and is a vital source of information for professionals in the hotel and catering...


Time Management for Event Planners: Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of

by Judy Allen

Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on,...


The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

by Brad Schepp & Debra Schepp

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace

Alibaba.com is the world's leading global business-to-business online marketplace. People...


Private Sector Participation in Light Rail-Light Metro Transit Initiatives

by Cledan Mandri-Perrott

This book aims to help governments and public authorities to establish effective light rail-light metro transit (LRMT) systems, and focuses on use of Public Private Participation (PPP) arrangements. Rather than...


The Constant Contact Guide to Email Marketing

by Eric Groves

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But,...


Evaluating the Financial Performance of Pension Funds

by Richard Hinz & Rudolph Heinz P.

Countries around the world are increasingly relying on individual pension savings accounts to provide income in old age for their citizens. Although these funds have now been in place for several decades, their...


The Biobased Economy: Biofuels, Materials and Chemicals in the Post-oil Era

by Johan Sanders, Hans Langevald & Peter Kuikman

The impending threats of catastrophic climate change and peak oil are driving our society towards increased use of biomass for energy, chemical compounds and other materials - the beginnings of a biobased economy....


Petroleum Exploration and Production Rights

by Silvana Tordo

Many governments rely on oil companies to efficiently exploit natural resources. Governments have the challenging task of deciding which companies should be awarded exclusive rights to explore, develop, and...


Hospitality Business Development

by Ahmed Hassanien, Crispin Dale & Alan Clarke

Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features...


Competitive Interaction between Airports, Airlines and High-Speed Rail

by Collective

How should airports be regulated to contain market power? This round table proceedings first examines whether they need to be regulated at all. It concludes that because regulation is inevitably imperfect and...


Googled: The End of the World As We Know It

by Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed...


Bioenergy Development

by Elizabeth Cushion & Adrian Whiteman

Bioenergy has been critically important since our ancestors first used wood to cook their food and stay warm at night. Traditional forms of bioenergy, firewood and cow dung patties, remain primary fuel sources...


Strategic Management in the International Hospitality and Tourism Industry

by Fevzi Okumus, Levent Altinay & Prakash Chathoth

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely...