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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains...


Gods at War: Shotgun Takeovers, Government by Deal, and the Private Equity Implosion

by Steven M. Davidoff

An engaging exploration of modern-day deals and deal-making

Gods at War details the recent deals and events that have forever changed the world of billion-dollar deal-making. This book is a whirlwind tour of...


My World in Motion

by Jo Whiley

Jo Whiley is someone millions of us recognise but very few of us know. Jo's a mother, sister, DJ, wife and music-industry insider who throughout her career - and in an age of fleeting celebrity - has earned...


Contemporary Hospitality and Tourism Management Issues in China and India

by Stephen Ball, Susan Horner & Kevin Nield

This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information...


Planning Research in Hospitality & Tourism

by Levent Altinay & Alexandros Paraskevas

Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text...


The Business of Resort Management

by Peter Murphy

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing...


International Hospitality Management

by Alan Clarke & Wei Chen

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international...


The Darker Side of Travel: The Theory and Practice of Dark Tourism

by Richard Sharpley & Philip R. Stone

Over the last decade, the concept of dark tourism has attracted growing academic interest and media attention. Nevertheless, perspectives on and understanding of dark tourism remain varied and theoretically...


Wine Tourism Around the World

by C. Michael Hall, Liz Sharples & Brock Cambourne

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the...


Tourism: How Effective Management Makes the Difference

by Roger Doswell

Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process.

This...


Tourism and Hospitality in the 21st Century

by S Medlik & Andrew Lockwood

'Tourism and Hospitality in the 21st Century' is a collection of essays which consider the future of tourism and hospitality. The international team of contributors represent a wide range of interests involved...


Understanding Tourism

by S. Medlik

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists,...


Visitor Management

by Myra Shackley

'Visitor Management' is an innovative collection of case studies taken from cultural World Heritage Sites. Using examples from the world's most significant archaeological and architectural legacies this book...


The Grand Energy Transition: The Rise of Energy Gases, Sustainable Life and Growth, and the Next Great Economic Expansion

by Robert A. Hefner III

A groundbreaking book on solving our growing energy problems

In this visionary book, leading energy industry executive Robert Hefner puts forth a convincing case about how the world can move beyond its current...


ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith & Keith Hollihan

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the...


Benchmarking in Food and Farming: Creating Sustainable Change

by Lisa Jack

At a time in which farmers and their advisors are keen to make greater use of performance information for survival and growth, Lisa Jack's book provides an overview of benchmarking practices within and without...


YouTube and Video Marketing: An Hour a Day

by Greg Jarboe

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines...


Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

by Stan Rapp

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

"A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this...


The Nature of Technology: What It Is and How It Evolves

by W. Brian Arthur

“More than anything else technology creates our world. It creates our wealth, our economy, our very way of being,” says W. Brian Arthur. Yet despite technology’s irrefutable importance in our daily lives,...


Madoff with the Money

by Jerry Oppenheimer

An intriguing look at Bernie Madoff the man, and his scam

Madoff with the Money is a deeply disturbing portrait of Bernie Madoff based on dozens of exclusive, news-making interviews. From the values Madoff was...