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Places of the Imagination: Media, Tourism, Culture

by Reijnders

Places of the Imagination presents a timely and insightful analysis of the increasing popularity of media tourism within contemporary culture. Drawing on extensive empirical and interview material, this book...


Meeting and Event Planning For Dummies

by Susan Friedmann

Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.

Meeting & Event Planning...


The Sports Management Toolkit

by Paul Emery

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the...


Running a Restaurant For Dummies

by Michael Garvey, Heather Dismore & Andrew G. Dismore

Millions of Americans dream of owning and running their own restaurant - because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant...


Strategic Hospitality Leadership: The Asian Initiative

by Russell Arthur Smith & Judy Siguaw

Doing business in the tourism and hospitality scene in Asia can bevery interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry inAsia. Strategic...


Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

by Sebastian Tonkin, Caleb Whitmore & Justin Cutroni

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how...


Africa's Transport Infrastructure

by Ken Gwilliam

This book presents and analyzes the results of a comprehensive collection of data on the extent and condition of transport infrastructure in Sub-Saharan Africa, identifies the reasons for poor performance, and...


Growth and Productivity in Agriculture and Agribusiness

by World Bank

The report assesses the World Bank Group's support for growth and productivity in the agriculture sector. Enhancing agricultural growth and productivity is essential to meeting the worldwide demand for food...


Agricultural Marketing: Structural Models for Price Analysis

by James Vercammen

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals,...


Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

by Matthew R. Simmons

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons...


Strategies for Success in Retail (Collection)

by Jagmohan Raju, Z. John Zhang & Herb;DeHerder, Rick;Blatt, Dic Sorensen

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits

 

Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance...


Stimulating Low-Carbon Vehicle Technologies

by Collective

Governments around the world are increasingly intervening in automobile markets to improve fuel economy and reduce emissions of CO2 from new vehicles. This report reviews the rationale for such intervention...


On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most...


The Japanese Pharmaceutical Industry: Its Evolution and Current Challenges

by Maki Umemura

This book explores why Japan, despite being a world leader in many high technology industries such as automobiles and consumer electronics, is only a minor player in the global pharmaceutical industry. Japan...


Winning At Retail: Developing a Sustained Model for Retail Success

by Willard N. Ander & Neil Z. Stern

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our...


Lessons for Competing in the Tough World of Retail

by Barry Berman

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital...


New generation photovoltaics

by Fabio Andreolli

This book aims to provide a global overview of the technological, design and financial aspects of solar power systems. All the topics and all the parts that make up a photovoltaic system are dealt with, with...


The International Cocoa Trade

by Robin Dand

'An overview of the history of cocoa, the factors affecting its production and consumption as well as how the trade is conducted, various risks mitigated, and by whom. ...The International Cocoa Trade is a work...


The Life and Times of a Brown Paper Bag

by Kevin Milne

Beloved television star of Fair Go, Kevin Milne's bestselling memoir is funny, insightful, incisive, moving and all-round entertaining. He talks of his long television career - 40 years - including 25 years...


Disaster on the Horizon: High Stakes, High Risks, and the Story Behind the Deepwater Well Blowout

by Bob Cavnar

Disaster on the Horizon is a behind-the-scenes investigative look at the worst oil well accident in US history, which led to the current environmental and economic catastrophe on the Gulf Coast. Cavnar uses...