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Tourism, Regional Development and Public Policy

by Nese Kumral & A Özlem Önder

The tourism industry, as one of the main drivers of creative economy, gains more importance in growth policies both at national and regional levels. However traditional tourism destinations now face a more competitive...


Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

by Francis A Kwansa & H.G. Parsa

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining...


Matera from the Sassi to the new city

by Enzo Montemurro

Guide - Matera from the Sassi to the new city There have been many guides and illustrated books about the Sassi of Matera. Some are estimable products of studies and researches that describe the birth and the...


Food Security, Food Prices and Climate Variability

by Molly E. Brown

The agriculture system is under pressure to increase production every year as global population expands and more people move from a diet mostly made up of grains, to one with more meat, dairy and processed...


DEVELOPING A SUCCESSFUL INFRASTRUCT

by Robert R. Nelson

A multidisciplinary approach to the challenges of developing a “complete package” for convention and event tourism To be successful in today’s competitive convention and event tourism market, communities...


Gay Tourism: Culture and Context

by Gordon Waitt & Kevin Markwell

The gay tourism industry—a progressive social force or a pull towards an oppressive status quo?

The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture...


Progress in Industrial Geography

by Michael Pacione

This edited collection, first published in 1985, deals with a number of the major themes central to the study of industrial geography. Topics under discussion include new methodologies, the growing service industries,...


Determinants of International Tourism

by Alexander Culiuc

The paper estimates the impact of macroeconomic supply- and demand-side determinants of tourism, one of the largest components of services exports globally, and the backbone of many smaller economies. It applies...


Legendary Service: The Key is to Care

by Ken Blanchard, Victoria Halsey & Kathy Cuff

Take Care of Your Customers--or Someone Else Will!

Legendary Service

Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at...


Convention Tourism: International Research and Industry Perspectives

by Kaye Sung Chon & Karin Weber

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful...


Event Volunteering: International Perspectives on the Event Volunteering Experience

by Karen A. Smith, Leonie Lockstone-Binney & Kirsten Holmes

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes'...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Running a Bar For Dummies

by Ray Foley & Heather Dismore

Get insider details on how to operate a successful bar

Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise...


Reading Tourism Texts: A Multimodal Analysis

by Sabrina Francesconi

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels,...


Russia's 'Age of Silver': Precious-Metal Production and Economic Growth in the Eighteenth Century: Precious-Metal Production and Economic Growth

by Ian Blanchard

First published in 1989, Russia's 'Age of Silver' represents a major contribution to the history of the international economy during the eighteenth century, challenging old prejudices and establishing the importance...


Etf. an easy approach to exchange traded funds. an introductory guide to etfs and their investment and trading strategies.

by Stefano Calicchio

What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...


The Lifeboat Baronet: Launching the Rnli

by Janet Gleeson

Death from shipwreck was a tragic reality of life in the early 19th century. Exiled on the Isle of Man, Sir William Hillary, handsome, charismatic and adventurous, decided to atone for his chequered past and...


The Consuming Geographies of Food: Diet, Food Deserts and Obesity

by Hillary J. Shaw

The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Human Resource Management in the Hospitality and Tourism Industry

by Michael Riley

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives:...