Business & economics / Industries

Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...

Tourism in South and Southeast Asia

by C. Michael Hall & Stephen Page

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who...

Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...

Tourism Management

by Stephen Page

Tourism Management: managing change covers the fundamentals of tourism, introducing the following key concepts:

* The development of tourism

* Tourism supply and demand

* Sectors involved: transport, accommodation,...

Too High to Fail: Cannabis and the New Green Economic Revolution

by Doug Fine

The first in-depth look at the burgeoning legal cannabis industry and how the “new green economy” is shaping our country

The nation’s economy is in trouble, but there’s one cash crop that has the potential...

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

by Mel Carson & Paul Springer

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have...

Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Kaye Sung Chon

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?

This first-of-its-kind textbook...

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

by bob Mckercher & hilary du cros

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between...

Books and Travel

by Jennifer Laing & Warwick Frost

The books that we read, whether travel-focused or not, may influence the way in which we understand the process or experience of travel. This multidisciplinary work provides a critical analysis of the inspirational...

Family Tourism

by Heike Schänzel & Ian Yeoman

The family remains at the emotional heart of society, and makes up a significant proportion of the tourism market. However, the concept of family has changed over the decades and there are now different types...

Oil and Democracy in Iraq

by Robert Springborg

This is the first major study of the alternatives confronting Iraq as it seeks to rebuild its vital oil industry while simultaneously constructing a new political system. A key challenge facing the country is...

Enacting Brittany: Tourism and Culture in Provincial France, 1871-1939

by Patrick Young

Efforts to preserve, display and promote Breton cultural differences in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly...

Team Geek: A Software Developer's Guide to Working Well with Others

by Brian W. Fitzpatrick & Ben Collins-Sussman

In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.

In this highly...

Lifting the Lid: A Life at Kinloch Lodge, Skye

by Claire Macdonald

Claire Macdonald is one of the best known figures in the culinary world today. A hugely successful and critically acclaimed cookery writer for over thirty years, she has garnered numerous awards and has appeared...

Advertising in Tourism and Leisure

by Nigel Morgan & Annette Pritchard

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising...

Putting Emotional Intelligence To Work

by David Ryback

Putting Emotional Intelligence to Work offers a new paradigm of communication for the 21st-century workplace. Beginning with the thoughts of communication pioneer Carl Rogers, this book covers the origins and...

Stats To Go

by John Buglear

'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques.

'Stats to go' is an ideal companion to hospitality, leisure and tourism...

Introduction to the UK Hospitality Industry: A Comparative Approach

by Bob Brotherton

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares...

Media Management: A Casebook Approach

by George Sylvie, LeBlanc, Jan Wicks & C. Ann Hollifield

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and...