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Legendary Service: The Key is to Care

by Ken Blanchard, Victoria Halsey & Kathy Cuff

Take Care of Your Customers--or Someone Else Will!

Legendary Service

Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at...


Convention Tourism: International Research and Industry Perspectives

by Kaye Sung Chon & Karin Weber

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful...


Event Volunteering: International Perspectives on the Event Volunteering Experience

by Karen A. Smith, Leonie Lockstone-Binney & Kirsten Holmes

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes'...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Running a Bar For Dummies

by Ray Foley & Heather Dismore

Get insider details on how to operate a successful bar

Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise...


Reading Tourism Texts: A Multimodal Analysis

by Sabrina Francesconi

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels,...


Russia's 'Age of Silver': Precious-Metal Production and Economic Growth in the Eighteenth Century: Precious-Metal Production and Economic Growth

by Ian Blanchard

First published in 1989, Russia's 'Age of Silver' represents a major contribution to the history of the international economy during the eighteenth century, challenging old prejudices and establishing the importance...


Etf. an easy approach to exchange traded funds. an introductory guide to etfs and their investment and trading strategies.

by Stefano Calicchio

What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...


The Lifeboat Baronet: Launching the Rnli

by Janet Gleeson

Death from shipwreck was a tragic reality of life in the early 19th century. Exiled on the Isle of Man, Sir William Hillary, handsome, charismatic and adventurous, decided to atone for his chequered past and...


The Consuming Geographies of Food: Diet, Food Deserts and Obesity

by Hillary J. Shaw

The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Human Resource Management in the Hospitality and Tourism Industry

by Michael Riley

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives:...


Science, Technology and Global Governance

by John R. De La Mothe

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.


Mindless: Why Smarter Machines are Making Dumber Humans

by Simon Head

We live in the age of Computer Business Systems (CBSs)—the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems...


Planning for Ethnic Tourism

by Li Yang & Geoffrey Wall

There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protection of minority cultures and the promotion of ethnic pride. Despite the fact that a substantial...


William Wordsworth and the Invention of Tourism, 1820-1900

by Saeko Yoshikawa

In her study of the opening of the English Lake District to mass tourism, Saeko Yoshikawa examines William Wordsworth's role in the rise and development of the region as a popular destination. Informed by extensive...


Tourism Destination Development: Turns and Tactics

by Arvid Viken & Brynhild Granås

This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Social, Cultural and Economic Impacts of Wine in New Zealand.

by Peter J. Howland

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained...


Energy Systems Security

by John G. Voeller

Energy Systems Security features articles from the Wiley Handbook of Science and Technology for Homeland Security covering topics related to electricity transmission grids and their protection, risk assessment...