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The Why of the Buy: Consumer Behavior and Fashion Marketing

by Patricia Mink Rath, Stefani Bay & Richard Petrizzi

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is...


Gurus of Chaos: Modern India's Money Masters

by Saurabh Mukherjea

What does it take to be a stock market guru?

What are the traits needed to be a successful investor?

Can one master the stock market or is it a gift one is born with?

How does one build a portfolio and protect...


The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

by Zac Bissonnette

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years....


Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It

by Marc Goodman

NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER

One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals,...


Steel Resolve: The Building of THE BOW

by The Calgary Herald

This book tells the story of how THE BOW – the tallest office tower in Western Canada – came to be, resulting in an architectural marvel and new icon for the energy industry in Calgary.


Engaged Journalism: Connecting With Digitally Empowered News Audiences

by Jake Batsell

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell’s extensive experience...


A Bazaar Life

by David Alliance, Ivan Fallon & Peter Mandelson

At the age of thirteen, David Alliance was taken out of school by his father and apprenticed into the Grand Bazaar in Tehran, where he learned the business skills that were to prove invaluable in one of the...


The Powerhouse: Inside the Invention of a Battery to Save the World

by Steve Levine

A Soul of the New Machine for our time, a gripping account of invention, commerce, and duplicity in the age of technology

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion...


Retail Revolution: Will Your Brick-and-Mortar Store Survive?

by Rajiv Lal & José|Greenberg, Dan Alvarez

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more...


Lentil Underground: Renegade Farmers and the Future of Food in America

by Liz Carlisle

A protégé of Michael Pollan shares the story of a little known group of renegade farmers who defied corporate agribusiness by launching a unique sustainable farm-to-table food movement.

The story of the Lentil...


The Great Race: The Global Quest for the Car of the Future

by Levi Tillemann

The Great Race recounts the story of a century-long battle between automakers for market share, profit, and technological dominance—and a race to build the car of the future.

The world’s great manufacturing...


Tracking America's Economy

by Norman Frumkin

This completely revised and updated edition of Norman Frumkin's acclaimed work offers vital information for the urgent growing debate on the state of the nation's economy. Frumkin makes complex ideas and statistical...


Transforming Korean Politics: Democracy, Reform, and Culture: Democracy, Reform, and Culture

by Young Whan Kihl

Over the past fifteen years, South Korea has transformed itself from an authoritarian government into a new democracy with a vibrant capitalist economy. Modernization, democratization, and globalization have...


Music in the Marketplace: A social economics approach

by Samuel Cameron

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In...


In the Driving Seat

by Alex Heymer

Alex Heymer recalls his driving career which encompassed RAF vehicles, a 5-ton Bedford for a brewery, trolleybuses in London, coaches for Galleon and oil tankers for Gulf.


Screw the Valley: A Coast-to-Coast Tour of America's New Tech Startup Culture: New York, Boulder, Austin, Raleigh, Detroit, Las Vegas, Kansas City

by Timothy Sprinkle

The most exciting high-tech startups are escaping the expensive and inbred environment of Silicon Valley. Welcome to the future.

Entrepreneurs know they must embrace innovation to excel—starting with where they...


The Man of Letters as a Man of Business

by William Dean Howells

He can say that, as the thing is, unless he sells his art he cannot live, that society will leave him to starve if he does not hit its fancy in a picture, or a poem, or a statue; and all this is bitterly true....


The Internet Is Not the Answer

by Andrew Keen

The Internet, created during the Cold War, has now ushered in one of the greatest shifts in society since the Industrial Revolution. There are many positive ways in which the Internet has contributed to the...


The Economics of the Construction Industry

by Gerald Finkel

The American construction industry, reponsible for nearly 4% of the nation's Gross Domestic Product, directly employs over five million people and provides millions of additional support jobs in related fields....


U.S. Trade Policy: History, Theory, and the WTO: History, Theory, and the WTO

by William A. Lovett, Jr, Alfred E. Eckes & Richard L. Brinkman

Lovett (Tulane Law School), Eckes (a former commissioner of the U.S. International Commission during the Reagan and Bush I administrations), and Brinkman (international economics, Portland State U.) evaluate...