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Strategy Rules

by David B. Yoffie & Michael A. Cusumano

Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How...


The Why of the Buy: Consumer Behavior and Fashion Marketing

by Patricia Mink Rath, Stefani Bay & Richard Petrizzi

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is...


Rethinking Utility Customer Care: Satisfying Your Always-Connected, Always-On Customers

by Todd W. Arnold

Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utilities are adopting digital communication to connect to the...


Gurus of Chaos: Modern India's Money Masters

by Saurabh Mukherjea

What does it take to be a stock market guru?

What are the traits needed to be a successful investor?

Can one master the stock market or is it a gift one is born with?

How does one build a portfolio and protect...


The Tank Factory

by William Suttie

The United Kingdom invented the tank and was responsible for campaign-winning tactics, yet by the start of the Second World War had fallen well behind other nations in the design and build of armoured vehicles....


Brunello Cucinelli Spa The King of Cachemire

by Paolo Brunelli & Dottor Paolo Brunelli

This work aims to establish how the extraordinary story of the Brunello Cucinelli SPA born even before the economic competition by the need to achieve sustainable economic development, namely the development...


The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

by Zac Bissonnette

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years....


Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It

by Marc Goodman

NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER

One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals,...


Steel Resolve: The Building of THE BOW

by The Calgary Herald

This book tells the story of how THE BOW – the tallest office tower in Western Canada – came to be, resulting in an architectural marvel and new icon for the energy industry in Calgary.


Engaged Journalism: Connecting With Digitally Empowered News Audiences

by Jake Batsell

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell’s extensive experience...


A Bazaar Life

by David Alliance, Ivan Fallon & Peter Mandelson

At the age of thirteen, David Alliance was taken out of school by his father and apprenticed into the Grand Bazaar in Tehran, where he learned the business skills that were to prove invaluable in one of the...


The Powerhouse: Inside the Invention of a Battery to Save the World

by Steve Levine

A Soul of the New Machine for our time, a gripping account of invention, commerce, and duplicity in the age of technology

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion...


Retail Revolution: Will Your Brick-and-Mortar Store Survive?

by Rajiv Lal & José|Greenberg, Dan Alvarez

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more...


Count Sergei Witte and the Twilight of Imperial Russia: A Biography: A Biography

by Sidney Harcave

Sergei Witte served as finance minister and later prime minister of Russia during the reigns of Alexander III and Nicholas II, and was in large part responsible for the development policies which saw Russia...


Lentil Underground: Renegade Farmers and the Future of Food in America

by Liz Carlisle

A protégé of Michael Pollan shares the story of a little known group of renegade farmers who defied corporate agribusiness by launching a unique sustainable farm-to-table food movement.

The story of the Lentil...


The Great Race: The Global Quest for the Car of the Future

by Levi Tillemann

The Great Race recounts the story of a century-long battle between automakers for market share, profit, and technological dominance—and a race to build the car of the future.

The world’s great manufacturing...


Tracking America's Economy

by Norman Frumkin

This completely revised and updated edition of Norman Frumkin's acclaimed work offers vital information for the urgent growing debate on the state of the nation's economy. Frumkin makes complex ideas and statistical...


Transforming Korean Politics: Democracy, Reform, and Culture: Democracy, Reform, and Culture

by Young Whan Kihl

Over the past fifteen years, South Korea has transformed itself from an authoritarian government into a new democracy with a vibrant capitalist economy. Modernization, democratization, and globalization have...


Music in the Marketplace: A social economics approach

by Samuel Cameron

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In...


In the Driving Seat

by Alex Heymer

Alex Heymer recalls his driving career which encompassed RAF vehicles, a 5-ton Bedford for a brewery, trolleybuses in London, coaches for Galleon and oil tankers for Gulf.