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Content Marketing 2016: Influencer, Topics and The Most Important Trends

by Communicate And Sell

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem:...


All You Need to Know About the Music Business: Ninth Edition

by Donald S. Passman

The definitive, essential guide to the music industry, now in its eighth edition—revised and updated with crucial information on the industry’s major changes in response to rapid technological advances and...


This Program Is Brought to You By...: Distributing Television News Online

by Joshua A. Braun

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online...


How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network

by Shane Greenstein

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of...


Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence

by Jerry Kaplan

After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest...


Constructing a Place of Critical Architecture in China: Intermediate Criticality in the Journal Time + Architecture

by Guanghui, Dr Ding

For the past 30 years, The Chinese journal Time + Architecture (Shidai Jianzhu) has focused on publishing innovative and exploratory work by emerging architects based in private design firms who were committed...


Television Is the New Television: The Unexpected Triumph of Old Media In the Digital Age

by Michael Wolff

"The closer the new media future gets, the further victory appears." --Michael Wolff

This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t...


The Real Deal

by Richard Desmond

From the age of five, when he helped his deaf father negotiate advertising contracts, Richard Desmond has always had an eye for business. In The Real Deal he offers a no-holds-barred account of an extraordinary...


Corporate Blogging in India

by Rajeev Karwal & Preeti Chaturvedi

Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial...


Losing the Signal

by Jacquie McNish & Sean Silcoff

In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing...


How to Make Great Radio

by David Lloyd

There is no such thing as perfect radio – and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things,...


Televisionaries: Inside the Chaos and Innovation of the Digital Revolution

by Marc L Tayer

Televisionaries is the captivating inside story of the digital television revolution, featuring the engineers, entrepreneurs, and media titans who made it happen. During the 1980s, conventional wisdom held that...


Cracked: How Telephone Operators Took on Canada's Largest Corporation ... And Won

by Joan M. Roberts

The campaign to unionize Bell Canada's huge workforce of operators, most of them overworked and underpaid women, was a central event in Canada's labour history. Joan Roberts tells the story of how determined...


Welfare, the Working Poor, and Labor

by Louise B. Simmons

This volume analyses poverty and welfare reform within a context of low-wage work and the contours of the labour market that welfare recipients are entering. It aims to bring labour into the discussion of welfare...


Losing Our Voice: Radio-Canada Under Siege

by Alain Saulnier & Pauline Couture

Losing Our Voice: Radio-Canada Under Siege tells the inside story. Decades of government interference in the work of our "arms-length" national public broadcaster, CBC/Radio-Canada, have culminated in the Harper...


Engaged Journalism: Connecting With Digitally Empowered News Audiences

by Jake Batsell

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell’s extensive experience...


Dickens, Reynolds, and Mayhew on Wellington Street: The Print Culture of a Victorian Street

by Mary L. Shannon

A glance over the back pages of mid-nineteenth-century newspapers and periodicals published in London reveals that Wellington Street stands out among imprint addresses. Between 1843 and 1853, Household Words,...


George Augustus Sala and the Nineteenth-Century Periodical Press: The Personal Style of a Public Writer

by Peter Blake

In his study of the journalist George Augustus Sala, Peter Blake discusses the way Sala’s personal style, along with his innovations in form, influenced the New Journalism at the end of the nineteenth century....


Music in the Marketplace: A social economics approach

by Samuel Cameron

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In...


The Man of Letters as a Man of Business

by William Dean Howells

He can say that, as the thing is, unless he sells his art he cannot live, that society will leave him to starve if he does not hit its fancy in a picture, or a poem, or a statue; and all this is bitterly true....