Business & economics / Industries / Media & Communications Industries

New Releases / Page 2

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Media & Communications Industries

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (84)

French (5)

German (0)

Spanish (1)

Italian (12)

 

Protection

All (84)

DRM Free (11)

DRM (73)

More options

Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...


How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by Wendy Melillo

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media....


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...


Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt & Robert J. Morais

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the...


When Reporters Cross the Line: The Heroes, the Villains, the Hackers and the Spies

by Stewart Purvis & Jeff Hulbert

When Reporters Cross the Line tells the true story of moments when the worlds of media, propaganda, politics, espionage and crime collide, casting journalism into controversy. Its pages feature some of the best-known...


Out of Print: Newspapers, Journalism and the Business of News in the Digital Age

by George Brock

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions...


A Series of Unrelated Events

by Richard Bacon

Have you ever been stitched up to the national press by your best mate?

Or unintentionally upset a band with a slip of the tongue on a live TV show?

Or ruined a dinner party by transforming everything alcoholic...


The Tribune Saga: A Leveraged Buyout, an Insatiable Wall Street and a Bankruptcy Odyssey

by Michael Oneal, Steve Mills & Chicago Tribune Staff

Real estate tycoon Sam Zell had big ideas for Tribune Co. when he took control of the media conglomerate in late 2007 through an $8.2 billion leveraged buyout. But the iconic company, parent of the Chicago Tribune...


Finding the Future of Digital Book Publishing: "Interviews With 19 Innovative Ebook Business Leaders"

by Jeremy Greenfield & James L. McQuivey

Finding the Future of Digital Book Publishing - Interviews With 19 Innovative Ebook Business Leaders is Digital Book World's first ebook. In interviews with 19 innovative ebook business leaders, Digital Book...


de-Convergence of Global Media Industries

by Dal Yong Jin

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership...


Masters of Disaster

by Christopher Lehane, Mark Fabiani & Bill Guttentag

The foolproof guide to damage control from the “masters of disaster”

 

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned...


Report on publishing in Italy in 2012

by Giovanni Peresson, Alessandra Mutti, Lorenza Biava & Elena Vergine

The Italian paper and book publishing scenario in a year of transformations due to lower spending power of households, change in purchasing habits, sales channels (on line libraries, e-book stores) and device...


The Mathematics of Bookselling: A Monograph

by Leonard Shatzkin

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard Shatzkin,...


In Cold Type: Overcoming the Book Crisis

by Leonard Shatzkin & Mike Shatzkin

During the nineteen seventies and early eighties, the trade book publishing industry faced financial and philosophical problems of a magnitude unparalleled in its existence. It appeared that without undertaking...


Mid-Term Report

by Phil Redmond

A masterclass in media studies from the creator of Grange Hill, Brookside and Hollyoaks. Described in Parliament as 'excellent' by Ed Vaizey, The Parliamentary Under-Secretary of State for Culture, Media and...


Netflixed: The Epic Battle for America's Eyeballs

by Gina Keating

The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store...


Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


The Art of Always Being Right: The 38 Subtle Ways of Persuation

by A.C. Grayling & Arthur Schopenhauer

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with...


Murdoch's Pirates: Before the Phone Hacking, There Was Rupert's Pay-TV Skullduggery

by Neil Chenoweth

The inside story of the skullduggery at the heart of one the Murdoch empire's subsidiaries, NDS.


Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...