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Summary of Outfoxed: Rupert Murdoch's War on Journalism - Alexandra Kitty

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Alexandra Kitty in her book “Outfoxed: Rupert Murdoch’s War on Journalism”. This summary offers a concise overview of the...


Summary of The Master Switch: The Rise and Fall of Information Empires - Tim Wu

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Tim Wu in his book “The Master Switch, The Rise and Fall of Information Empires”. This summary offers a concise overview of...


A Series of Unrelated Events

by Richard Bacon

Have you ever been stitched up to the national press by your best mate?

Or unintentionally upset a band with a slip of the tongue on a live TV show?

Or ruined a dinner party by transforming everything alcoholic...


The Tribune Saga: A Leveraged Buyout, an Insatiable Wall Street and a Bankruptcy Odyssey

by Michael Oneal, Steve Mills & Chicago Tribune Staff

Real estate tycoon Sam Zell had big ideas for Tribune Co. when he took control of the media conglomerate in late 2007 through an $8.2 billion leveraged buyout. But the iconic company, parent of the Chicago Tribune...


Finding the Future of Digital Book Publishing: "Interviews With 19 Innovative Ebook Business Leaders"

by Jeremy Greenfield & James L. McQuivey

Finding the Future of Digital Book Publishing - Interviews With 19 Innovative Ebook Business Leaders is Digital Book World's first ebook. In interviews with 19 innovative ebook business leaders, Digital Book...


de-Convergence of Global Media Industries

by Dal Yong Jin

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership...


Masters of Disaster

by Christopher Lehane, Mark Fabiani & Bill Guttentag

The foolproof guide to damage control from the “masters of disaster”

 

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned...


Report on publishing in Italy in 2012

by Giovanni Peresson, Alessandra Mutti, Lorenza Biava & Elena Vergine

The Italian paper and book publishing scenario in a year of transformations due to lower spending power of households, change in purchasing habits, sales channels (on line libraries, e-book stores) and device...


The Mathematics of Bookselling: A Monograph

by Leonard Shatzkin

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard Shatzkin,...


In Cold Type: Overcoming the Book Crisis

by Leonard Shatzkin & Mike Shatzkin

During the nineteen seventies and early eighties, the trade book publishing industry faced financial and philosophical problems of a magnitude unparalleled in its existence. It appeared that without undertaking...


Paper Tigers

by Nicholas Coleridge

Paper Tigers is a riveting, authoritative and in-depth study of newspaper barons of the world - men and women who wield immense power, and whose ever-changing media empires make compelling case studies of business...


Mid-Term Report

by Phil Redmond

A masterclass in media studies from the creator of Grange Hill, Brookside and Hollyoaks. Described in Parliament as 'excellent' by Ed Vaizey, The Parliamentary Under-Secretary of State for Culture, Media and...


Netflixed: The Epic Battle for America's Eyeballs

by Gina Keating

The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD...


Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


The Art of Always Being Right: The 38 Subtle Ways of Persuation

by A.C. Grayling & Arthur Schopenhauer

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with...


Murdoch's Pirates: Before the Phone Hacking, There Was Rupert's Pay-TV Skullduggery

by Neil Chenoweth

The inside story of the skullduggery at the heart of one the Murdoch empire's subsidiaries, NDS.


Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...


Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

by Mel Carson & Paul Springer

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have...


Don't You Know Who I Am?

by Piers Morgan

'They say you can always remember where you where when pivotal moments happen, such as losing your virginity or Elvis dying. Let me add another to the list: the moment I sang a duet to the the "Macarena" with...


Information and Communications for Development 2012: Maximizing Mobile

by World Bank

With some six billion mobile subscriptions now in use worldwide, around three-quarters of the world's inhabitants now have access to a mobile phone. Mobiles are arguably the most ubiquitous modern technology...