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The Publishing Business: From p-books to e-books

by Kelvin Smith

The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

by Nick Bilton

Ev told Jack he had to "chill out" with the deluge of media he was doing. "It's bad for the company," Ev said. "It's sending the wrong message." Biz sat between them, watching like a spectator at a tennis match....


Dot Complicated

by Randi Zuckerberg

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and...


Mother Fracker: A novel

by Larry Bud Meyer

"Mother Fracker" is a cautionary tale straight out of today's headlines. Imagine fracking for natural gas showing up one day right next door in a place like pristine, rural Rappahannock County, Va. That's what...


Rula: My Colourful Life

by Rula Lenska

Rula Lenska’s is an extraordinary life. Born in Britain to Polish aristocrats, refugees from the Nazis and then the Soviets, Rula found fame in the 1970s as ‘Q’ in the TV series Rock Follies. Shortly afterwards,...


Murdoch's World: The Last of the Old Media Empires

by David Folkenflik

Rupert Murdoch is the most significant media tycoon the English-speaking world has ever known. No one before him has trafficked in media influence across those nations so effectively, nor has anyone else so...


Serials Collection Management in Recessionary Times

by Karen G. Lawson

Strategic planning, collaboration, continual stewardship, best practices, and re-engineering can provide librarians with a toolkit of innovative strategies that meets the worst of economic times with bold, persistent...


The Spectrum Book 2013

by J. Armand Musey

This Handbook has three objectives: 1) to serve as a primer for explaining the complex issues around the use of electromagnetic spectrum; 2) to analyze, from both an economic and a legal perspective, the regulatory...


Media Today: Mass Communication in a Converging World

by Joseph Turow

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of...


Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...


How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by Wendy Melillo

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media....


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...


Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt & Robert J. Morais

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the...


When Reporters Cross the Line: The Heroes, the Villains, the Hackers and the Spies

by Stewart Purvis & Jeff Hulbert

When Reporters Cross the Line tells the true story of moments when the worlds of media, propaganda, politics, espionage and crime collide, casting journalism into controversy. Its pages feature some of the best-known...


Out of Print: Newspapers, Journalism and the Business of News in the Digital Age

by George Brock

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions...


Summary of Disinformation: 22 Media Myths That Undermine the War on Terror - Richard Miniter

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Richard Miniter in his book “Disinformation: 22 Media Myths that Undermine the War on Terror”. This summary offers a concise...


Summary of Outfoxed: Rupert Murdoch's War on Journalism - Alexandra Kitty

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Alexandra Kitty in her book “Outfoxed: Rupert Murdoch’s War on Journalism”. This summary offers a concise overview of the...