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The Publishing Business: From P-Books to E-Books

by Kelvin Smith

The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on...


No News is Bad News: Radio, Television and the Public

by Michael Bromley

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Pathways to Public Relations History: Global Perspectives on Profession and Practice: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

by Nick Bilton

A New York Times bestseller

Ev told Jack he had to "chill out" with the deluge of media he was doing. "It's bad for the company," Ev said. "It's sending the wrong message." Biz sat between them, watching like...


Dot Complicated

by Randi Zuckerberg

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and...


Media, Knowledge and Power

by Oliver Boyd-Barrett & Peter Braham

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.


Mother Fracker: A novel

by Larry Bud Meyer

"Mother Fracker" is a cautionary tale straight out of today's headlines. Imagine fracking for natural gas showing up one day right next door in a place like pristine, rural Rappahannock County, Va. That's what...


Rula: My Colourful Life

by Rula Lenska

Rula Lenska’s is an extraordinary life. Born in Britain to Polish aristocrats, refugees from the Nazis and then the Soviets, Rula found fame in the 1970s as ‘Q’ in the TV series Rock Follies. Shortly afterwards,...


Murdoch's World: The Last of the Old Media Empires

by David Folkenflik

Rupert Murdoch is the most significant media tycoon the English-speaking world has ever known. No one before him has trafficked in media influence across those nations so effectively, nor has anyone else so...


Serials Collection Management in Recessionary Times

by Karen G. Lawson

Strategic planning, collaboration, continual stewardship, best practices, and re-engineering can provide librarians with a toolkit of innovative strategies that meets the worst of economic times with bold, persistent...


The Spectrum Book 2013

by J. Armand Musey

This Handbook has three objectives: 1) to serve as a primer for explaining the complex issues around the use of electromagnetic spectrum; 2) to analyze, from both an economic and a legal perspective, the regulatory...


Media Today: Mass Communication in a Converging World

by Joseph Turow

"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms,...


Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...


How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by Wendy Melillo

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media....


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...


Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt & Robert J. Morais

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the...


When Reporters Cross the Line: The Heroes, the Villains, the Hackers and the Spies

by Stewart Purvis & Jeff Hulbert

When Reporters Cross the Line tells the true story of moments when the worlds of media, propaganda, politics, espionage and crime collide, casting journalism into controversy. Its pages feature some of the best-known...