Business & economics / Industries / Media & Communications Industries

New Releases

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Media & Communications Industries

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (87)

French (4)

German (0)

Spanish (1)

Italian (12)

 

Protection

All (87)

DRM Free (11)

DRM (76)

More options

Surviving Michael Winner: A Thirty-Year Odyssey

by Dinah May

They say you can tell a lot about a person from how they treat their employees. In the case of Michael Winner, the relationship with his personal assistant, Dinah May, tells us a great deal indeed. In his life,...


Speaking, Writing and Presenting In SOCKOS

by Allan Bonner

Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created.

Allan is passionate...


When In Doubt Be Nice: Lessons From A Lifetime In Business

by Peter Mead

Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive...


The Publishing Business: From P-Books to E-Books

by Kelvin Smith

The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on...


No News is Bad News: Radio, Television and the Public

by Michael Bromley

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

by Nick Bilton

A New York Times bestseller

Ev told Jack he had to "chill out" with the deluge of media he was doing. "It's bad for the company," Ev said. "It's sending the wrong message." Biz sat between them, watching like...


Dot Complicated

by Randi Zuckerberg

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and...


Media, Knowledge and Power

by Oliver Boyd-Barrett & Peter Braham

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.


Mother Fracker: A novel

by Larry Bud Meyer

"Mother Fracker" is a cautionary tale straight out of today's headlines. Imagine fracking for natural gas showing up one day right next door in a place like pristine, rural Rappahannock County, Va. That's what...


Rula: My Colourful Life

by Rula Lenska

Rula Lenska’s is an extraordinary life. Born in Britain to Polish aristocrats, refugees from the Nazis and then the Soviets, Rula found fame in the 1970s as ‘Q’ in the TV series Rock Follies. Shortly afterwards,...


Murdoch's World: The Last of the Old Media Empires

by David Folkenflik

Rupert Murdoch is the most significant media tycoon the English-speaking world has ever known. No one before him has trafficked in media influence across those nations so effectively, nor has anyone else so...


Serials Collection Management in Recessionary Times

by Karen G. Lawson

Strategic planning, collaboration, continual stewardship, best practices, and re-engineering can provide librarians with a toolkit of innovative strategies that meets the worst of economic times with bold, persistent...


The Spectrum Book 2013

by J. Armand Musey

This Handbook has three objectives: 1) to serve as a primer for explaining the complex issues around the use of electromagnetic spectrum; 2) to analyze, from both an economic and a legal perspective, the regulatory...


Media Today: Mass Communication in a Converging World

by Joseph Turow

"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms,...


Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...


How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by Wendy Melillo

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media....