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Ultimate Guide to Email Marketing for Business

by Susan Gunelius

Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent...


The IngramSpark Guide to Independent Publishing, Revised Edition

by Brendan Clark

Self-publishing can be daunting if you don’t know where to start. That’s where IngramSpark comes in, providing you with the easiest way to self-publish your book with affordable, high-quality book production...


Using Media for Social Innovation

by Aneta Podkalicka & Ellie Rennie

Using media for social innovation is a critical roadmap for understanding and researching ‘social innovation media’. These media initiatives seek to find new solutions to seemingly intractable social problems...


Inside the TV Newsroom

by Line Hassall Thomsen

How do broadcast journalists work today? How do changes to the field of journalism affect journalists at traditional public service broadcasters? And what, if any, are the similarities between license-fee funded...


Comparative Media Policy, Regulation and Governance in Europe - Chapter 12

by Leen d'Haenens, Josef Trappel & Helena Sousa

Unpacking the Policy Cycle - Critical Issues in Comparative Media Regulation and Governance in Europe represents the continuation and further development of a long tradition of media policy books, focusing on...


Profit & Purpose

by Ramon A. Rocha Iii

Will Christian publishing in the

Majorty World always require

subsidizing to survive? Or can

publishers flourish on income

generated from publishing operations alone? This daunting goal may be

difficult to achieve,...


Global Academic Publishing

by Mary Jane Curry & Dr. Theresa Lillis

This book reports on the state of academic journal publishing in a range of geolinguistic contexts, including locations where pressures to publish in English have developed more recently than in other parts...


The Best Dick

by Mike Sharman

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


In America

by Caitríona Perry

As RTÉ’s Washington correspondent, Caitríona Perry has earned a reputation as a reliable source of truth as the world tries to make sense of the maelstrom of shocking headlines emanating from Donald Trump’s...


Sleight of Mouth

by Robert Dilts

Sleight of Mouth is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive...


Good Writing Is Good Business

by Margaret Chandler

Are you looking for a book that will help you improve your business writing and write more efficiently and confidently? And a book that will also serve as a reference guide and answer many common questions and...


The Good Fight

by Jim McDowell

The year is 1969. The start of the Troubles in Northern Ireland. For Jim McDowell, a rookie reporter, it was the beginning of a life at the heart of one of world’s most notorious and bitter conflicts.

His gripping...


Media Whore

by Daniel Shehori & Steven Shehori

"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind,...


Global eBook 2017

by Rüdiger Wischenbart, Michaela Anna Fleischhacker, Carlo Carrenho & Miha Kovac et al.

The Global eBook Report 2017 is highlighting, and measuring the relevant international trends: - Tracking main market developments and the diversity of relevant drivers in North and South America, Europe, and...


Celebrity Culture and the Entertainment Industry in Asia

by Vivienne Leung, Kimmy Cheng & Tommy Tse

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement...


Social Media in South India

by Shriram Venkatraman

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing...


Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

by Claire McKinney

Are you an author? Is your book about to be published? Are you wondering how to promote your book? 

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left...


Successful Storytelling for Business

by 50MINUTES.Com

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal...


Hollywood Made in China

by Aynne Kokas

China’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale—from...


The Responsive Chord

by Tony Schwartz & John Carey

"The Responsive Chord How media manipulate you: what you buy… who you vote for… and how you think. By Tony Schwartz" The essential guide to how media shape our lives. By the creator of the most talked about...