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Finding the Future of Digital Book Publishing: "Interviews With 19 Innovative Ebook Business Leaders"

by Jeremy Greenfield & James L. McQuivey

Finding the Future of Digital Book Publishing - Interviews With 19 Innovative Ebook Business Leaders is Digital Book World's first ebook. In interviews with 19 innovative ebook business leaders, Digital Book...


De-Convergence of Global Media Industries

by Dal Yong Jin

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership...


Broadband Economics: Lessons from Japan

by Takanori Ida

Japan's high-speed Internet access services such as ADSL, CATV Internet and FTTH are considered the cheapest and fastest state-of-the-art services drawing international attention. In this book the author introduces...


Masters of Disaster

by Christopher Lehane, Mark Fabiani & Bill Guttentag

The foolproof guide to damage control from the “masters of disaster”

 

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned...


Report on publishing in Italy in 2012

by Giovanni Peresson, Alessandra Mutti, Lorenza Biava & Elena Vergine

The Italian paper and book publishing scenario in a year of transformations due to lower spending power of households, change in purchasing habits, sales channels (on line libraries, e-book stores) and device...


The Mathematics of Bookselling: A Monograph

by Leonard Shatzkin

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard Shatzkin,...


In Cold Type: Overcoming the Book Crisis

by Leonard Shatzkin & Mike Shatzkin

During the nineteen seventies and early eighties, the trade book publishing industry faced financial and philosophical problems of a magnitude unparalleled in its existence. It appeared that without undertaking...


Netflixed: The Epic Battle for America's Eyeballs

by Gina Keating

The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts. It has more drama than most of the movies Netflix rents.

 

Netflix...


Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


The Art of Always Being Right: The 38 Subtle Ways of Persuation

by A.C. Grayling & Arthur Schopenhauer

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with...


Murdoch's Pirates: Before the phone hacking, there was Rupert's pay-TV skullduggery

by Neil Chenoweth

The inside story of the skullduggery at the heart of one the Murdoch empire's subsidiaries, NDS.


Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...


Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

by Mel Carson & Paul Springer

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have...


Information and Communications for Development 2012: Maximizing Mobile

by World Bank

With some six billion mobile subscriptions now in use worldwide, around three-quarters of the world's inhabitants now have access to a mobile phone. Mobiles are arguably the most ubiquitous modern technology...


The Video Game Industry: Formation, Present State, and Future

by Peter Zackariasson & Timothy Wilson

The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference...


Dial M for Murdoch: News Corporation and the Corruption of Britain

by Thomas Watson & Martin Hickman

Dial M for Murdoch uncovers the inner workings of one of the most powerful companies in the world: how it came to exert a poisonous, secretive influence on public life in Britain, how it used its huge power...


Merchants of Culture: The Publishing Business in the Twenty-First Century

by John B. Thompson

"All you need to know about the industry at a time of momentous change."

-Drake McFeely, chairman and president, W.W. Norton & Company

For nearly five centuries, the world of book publishing remained largely...


The Hollywood Economist 2.0: The Hidden Financial Reality Behind the Movies

by Edward Jay Epstein

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trends

In a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes...


Book: A Futurist's Manifesto: A Collection of Essays from the Bleeding Edge of Publishing

by Hugh McGuire & Brian O'Leary

The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital...


Alternative and Mainstream Media: The converging spectrum

by Linda Jean Kenix

Alternative media have historically been a central force in social change. Kenix argues, however, that they do not uniformly subvert the hierarchies of access that have always been fundamental to mainstream...