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Engaged Journalism: Connecting With Digitally Empowered News Audiences

by Jake Batsell

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell’s extensive experience...


Music in the Marketplace: A social economics approach

by Samuel Cameron

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In...


Reputation Management: The Key to Successful Public Relations and Corporate Communication

by John Doorley & Helio Fred Garcia

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized...


Authenticity is a Con

by Peter York

The idea of authenticity – deliciously vague and as ubiquitous as Starbucks – has hit the spot in almost every sector of 21st-century life. But can we trust the authentic image of Nigel ‘man-of-the-people’...


The New Censorship: Inside the Global Battle for Media Freedom

by Joel Simon

Journalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director...


Surviving Michael Winner

by Dinah May

They say you can tell a lot about a person from how they treat their employees. In the case of Michael Winner, the relationship with his personal assistant, Dinah May, tells us a great deal indeed. In his life,...


Speaking, Writing and Presenting In SOCKOS

by Allan Bonner

Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created.

Allan is passionate...


When In Doubt Be Nice

by Peter Mead

Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive...


Media Independence: Working with Freedom or Working for Free?

by James Bennett & Niki Strange

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence...


The Publishing Business: From p-books to e-books

by Kelvin Smith

The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on...


No News is Bad News: Radio, Television and the Public

by Michael Bromley

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Fashion Media: Past and Present

by Djurdja Bartlett, Shaun Cole & Agnès| Rocamora

The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking...


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

by Nick Bilton

A New York Times bestseller

Ev told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching...


Dot Complicated

by Randi Zuckerberg

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and...


Patron-Driven Acquisitions - Nixon: Current Successes and Future Directions

by Judith M. Nixon, Robert S. Freeman & Suzanne M. Ward

For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed...


Popular Music in a Digital Music Economy: Problems and Practices for a Service Industry: Problems and Practices for an Emerging Service Industry

by Tim J. Anderson

In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these...


Media, Knowledge and Power

by Oliver Boyd-Barrett & Peter Braham

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.