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Global eBook 2017

by Rüdiger Wischenbart, Michaela Anna Fleischhacker, Carlo Carrenho & Miha Kovac et al.

The Global eBook Report 2017 (www.global-ebook.com) is highlighting, and measuring the relevant international trends: - Tracking main market developments and the diversity of relevant drivers in North and South...


Celebrity Culture and the Entertainment Industry in Asia

by Vivienne Leung, Kimmy Cheng & Tommy Tse

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement...


Music: The Business (7th edition): Fully Revised and Updated, including the latest developments in music streaming

by Ann Harrison

This essential and highly acclaimed guide, now updated and revised in its seventh edition, explains the business of the British music industry.

Drawing on her extensive experience as a media lawyer, Ann Harrison...


Social Media in South India

by Shriram Venkatraman

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing...


Extraordinary PR, Ordinary Budget: A Strategy Guide

by Jennifer R. Farmer

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations...


Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

by Claire McKinney

Are you an author? Is your book about to be published? Are you wondering how to promote your book? 

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left...


Successful Storytelling for Business

by 50MINUTES.Com

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal...


Setting Agendas in Cultural Markets: Organizations, Creators, Experiences

by Philemon Bantimaroudis

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have...


Personal Branding for Entrepreneurial Journalists and Creative Professionals

by Sara Kelly

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist...


Hollywood Made in China

by Aynne Kokas

China’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale—from...


The Responsive Chord

by Tony Schwartz & John Carey

"The Responsive Chord How media manipulate you: what you buy… who you vote for… and how you think. By Tony Schwartz" The essential guide to how media shape our lives. By the creator of the most talked about...


How to Self Publish Inexpensive Books and Ebooks

by William Allan

"How to Self Publish Inexpensive Books and Ebooks is a very thorough guide which will walk you through the process carefully, step by step. From editing, to layout and cover design, to the actual decision of...


The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities

by Kevin Williams & Michael Mascioni

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming...


Media, Technology and Everyday Life in Europe: From Information to Communication

by Roger Silverstone

The importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on work carried out in the European Media Technology and Everyday...


Music Distribution and the Internet: A Legal Guide for the Music Business

by Andrew Sparrow

There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record...


Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing

by Gloria Moss

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated...


Environmental Communication Pedagogy and Practice

by Tema Milstein, Mairi Pileggi & Eric L Morgan

Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively...


The Content Trap: A Strategist's Guide to Digital Change

by Bharat Anand

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human

Harvard Business School Professor of Strategy...


The Rise and Fall of the Italian Film Industry

by Marina Nicoli

Italian cinema triumphed globally in the 1960, with directors such as Rossellini, Fellini, and Leone, and actors like Sophia Loren and Marcello Mastroianni known to audiences around the world. But by the end...


Risk Game: Self Portrait of an Entrepreneur

by Francis J. Greenburger

Prior to the real-estate boom of the 1980s, Francis J. Greenburger risked it all to buy three older loft buildings at 50 West Street near the current 9/11 Memorial. He ultimately dreamed of one day erecting...