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Sleight of Mouth

by Robert Robert Dilts

Sleight of Mouth is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive...


Good Writing Is Good Business

by Margaret Chandler

Are you looking for a book that will help you improve your business writing and write more efficiently and confidently? And a book that will also serve as a reference guide and answer many common questions and...


The Good Fight

by Jim McDowell

The year is 1969. The start of the Troubles in Northern Ireland. For Jim McDowell, a rookie reporter, it was the beginning of a life at the heart of one of world’s most notorious and bitter conflicts.

His gripping...


Media Whore

by Daniel Shehori & Steven Shehori

"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind,...


Monopoly Mail: Privatizing the United States Postal Service

by Douglas Adie

First class postage rates have risen from six cents in 1971 to 25 cents in 1988. This rapid increase might be justifiable if service had improved commen-surately, but in fact postal service has steadily deteriorated....


The Sponsor: Notes on Modern Potentates

by Roscoe Pound

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public...


Global eBook 2017

by Rüdiger Wischenbart, Michaela Anna Fleischhacker, Carlo Carrenho & Miha Kovac et al.

The Global eBook Report 2017 is highlighting, and measuring the relevant international trends: - Tracking main market developments and the diversity of relevant drivers in North and South America, Europe, and...


Celebrity Culture and the Entertainment Industry in Asia

by Vivienne Leung, Kimmy Cheng & Tommy Tse

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement...


Inside MTV

by R. Serge Denisoff

MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. ""Top Forty"" radio was initiated in the 1950s, and along with ""free form"" or ""progressive"" rock molded rock...


Music: The Business (7th edition): Fully Revised and Updated, including the latest developments in music streaming

by Ann Harrison

This essential and highly acclaimed guide, now updated and revised in its seventh edition, explains the business of the British music industry.

Drawing on her extensive experience as a media lawyer, Ann Harrison...


Social Media in South India

by Shriram Venkatraman

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing...


Extraordinary PR, Ordinary Budget: A Strategy Guide

by Jennifer R. Farmer

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations...


Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

by Claire McKinney

Are you an author? Is your book about to be published? Are you wondering how to promote your book? 

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left...


Successful Storytelling for Business

by 50MINUTES.Com

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal...


Setting Agendas in Cultural Markets: Organizations, Creators, Experiences

by Philemon Bantimaroudis

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have...


Personal Branding for Entrepreneurial Journalists and Creative Professionals

by Sara Kelly

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist...


Hollywood Made in China

by Aynne Kokas

China’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale—from...


The Responsive Chord

by Tony Schwartz & John Carey

"The Responsive Chord How media manipulate you: what you buy… who you vote for… and how you think. By Tony Schwartz" The essential guide to how media shape our lives. By the creator of the most talked about...


How to Self Publish Inexpensive Books and Ebooks

by William Allan

"How to Self Publish Inexpensive Books and Ebooks is a very thorough guide which will walk you through the process carefully, step by step. From editing, to layout and cover design, to the actual decision of...


The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities

by Kevin Williams & Michael Mascioni

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming...