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Profit & Purpose

by Ramon A. Rocha Iii

Will Christian publishing in the

Majorty World always require

subsidizing to survive? Or can

publishers flourish on income

generated from publishing operations alone? This daunting goal may be

difficult to achieve,...


Global Academic Publishing

by Mary Jane Curry & Dr. Theresa Lillis

This book reports on the state of academic journal publishing in a range of geolinguistic contexts, including locations where pressures to publish in English have developed more recently than in other parts...


The Best Dick

by Mike Sharman

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


In America

by Caitríona Perry

As RTÉ’s Washington correspondent, Caitríona Perry has earned a reputation as a reliable source of truth as the world tries to make sense of the maelstrom of shocking headlines emanating from Donald Trump’s...


Sleight of Mouth

by Robert Dilts

Sleight of Mouth is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive...


Good Writing Is Good Business

by Margaret Chandler

Are you looking for a book that will help you improve your business writing and write more efficiently and confidently? And a book that will also serve as a reference guide and answer many common questions and...


The Good Fight

by Jim McDowell

The year is 1969. The start of the Troubles in Northern Ireland. For Jim McDowell, a rookie reporter, it was the beginning of a life at the heart of one of world’s most notorious and bitter conflicts.

His gripping...


Lean Technical Communication: Toward Sustainable Program Innovation

by Meredith A. Johnson, W. Michele Simmons & Patricia Sullivan

Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse...


Media Whore

by Daniel Shehori & Steven Shehori

"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind,...


Monopoly Mail: Privatizing the United States Postal Service

by Douglas Adie

First class postage rates have risen from six cents in 1971 to 25 cents in 1988. This rapid increase might be justifiable if service had improved commen-surately, but in fact postal service has steadily deteriorated....


The Sponsor: Notes on Modern Potentates

by Roscoe Pound

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public...


Global eBook 2017

by Rüdiger Wischenbart, Michaela Anna Fleischhacker, Carlo Carrenho & Miha Kovac et al.

The Global eBook Report 2017 is highlighting, and measuring the relevant international trends: - Tracking main market developments and the diversity of relevant drivers in North and South America, Europe, and...


Celebrity Culture and the Entertainment Industry in Asia

by Vivienne Leung, Kimmy Cheng & Tommy Tse

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement...


Inside MTV

by R. Serge Denisoff

MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. ""Top Forty"" radio was initiated in the 1950s, and along with ""free form"" or ""progressive"" rock molded rock...


Music: The Business (7th edition): Fully Revised and Updated, including the latest developments in music streaming

by Ann Harrison

This essential and highly acclaimed guide, now updated and revised in its seventh edition, explains the business of the British music industry.

Drawing on her extensive experience as a media lawyer, Ann Harrison...


Social Media in South India

by Shriram Venkatraman

One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing...


Extraordinary PR, Ordinary Budget: A Strategy Guide

by Jennifer R. Farmer

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations...


Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

by Claire McKinney

Are you an author? Is your book about to be published? Are you wondering how to promote your book? 

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left...


Successful Storytelling for Business

by 50MINUTES.Com

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.

Storytelling is a skill that can dramatically improve both your personal...


Setting Agendas in Cultural Markets: Organizations, Creators, Experiences

by Philemon Bantimaroudis

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have...