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Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...


Careers in Creative Industries

by Chris Mathieu

This book comprises current, original, empirical studies of career-making in theatre, music, film, TV, visual arts, fashion design, and architecture from Asia, Europe, and North America. This format facilitates...


Start and Run a Successful Beauty Salon: A comprehensive guide to managing or acquiring your own salon

by Sally Medcalf & Bijan Yousef-Zadeh

This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or...