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Imperial Standard

Oil, Power, and War

by Matthieu Auzanneau & Richard Heinberg

In this sweeping, unabashed history of oil, Matthieu Auzanneau takes a fresh, thought-provoking look at the way oil interests have commandeered politics and economies, changed cultures, disrupted power balances...


The History of the Standard Oil Company

by Ida Tarbell & Elizabeth Catte

Cleveland oil tycoon John D. Rockefeller formed the Standard Oil Company of Ohio in 1870. Over the next four decades, Rockefeller turned his company into a behemoth, systemically driving his competitors out...


The Coffee Visionary

by Jasper Houtman

“The coffee tells my story.” —Alfred Peet

At a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation...


The R. J. Reynolds Tobacco Company

by Nannie M. Tilley

In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama.

Reynolds's...


The King of Content

by Keach Hagey

The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controls.

Sumner Murray Redstone, who lived by the credo "content is king," leveraged his father’s chain of drive-in movie...


The Story of Nationsbank

by Howard E. Covington Jr. & Marion A. Ellis

Charlotte-based NationsBank, formerly named NCNB, became one of the nation's leading financial powers following its acquisition in 1988 of First Republic Bank of Texas and its merger in 1991 with Atlanta-based...


Wall Street

by Charles R. Geisst

Wall Street is is a universal symbol of both the highest aspirations of economic prosperity and the basest impulses of greed and deception. Charles R. Geisst's Wall Street is a chronicle of the street itself-from...


Franchising in America

by Thomas S. Dicke

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He...


Powering a City

by Catherine Nixon Cooke, Char Miller & Bill Greehey

At the center of San Antonio’s growth from a small pioneering town to a major western metropolis sits CPS Energy, the largest municipally owned energy utility in the United States and an innovator in harnessing,...


Google, Making Information Accessible

by 50MINUTES.Com

Find out how Google became the most visited site in the world just 50 minutes!

Google is one of the world’s most valuable brands, and currently has billions of users worldwide. From humble beginnings in the...


Apple and the Digital Revolution

by 50MINUTES.Com

Find out how Apple dominates the tech sector in just 50 minutes!

Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the...


European corporate cultures challenged by a new world

by Yves Barou

Talking about culture in France... Art, literature, theater and the like immediately come to mind, without really lingering over the fundamental role culture plays as a constituent element of the societal link....


Taste of Success. How Great Chefs Cook, Play, and Make Money

by Arina Nikitina. With an Introduction by Massimo Bottura

From Michelin-starred winners to farmers who learned everything from the internet, you will learn how 22 chefs from around the world have built and grown their businesses from scratch. In these enlightening...


Wikipedia, The Free Collaborative Encyclopaedia

by 50MINUTES.Com

Find out how Wikipedia became an internet giant in just 50 minutes!

With over 40 million articles in almost 300 languages and dialects, Wikipedia is the largest and most influential encyclopaedia in the world....


Spotify, Music for Everyone

by 50MINUTES.Com

Find out how Spotify changed the way we listen to music in just 50 minutes!

Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening...


Groupon, The Online Discount Phenomenon

by 50MINUTES.Com

Find out how Groupon exploded around the world in just 50 minutes!

The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens’ declining buying power during the global economic...


TripAdvisor: The Online Travel Community

by 50MINUTES.Com

Find out how TripAdvisor revolutionised tourism in just 50 minutes!

TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt...


YouTube, The Home of Vlogging

by 50MINUTES.Com

Find out how YouTube made video content accessible to all in just 50 minutes!

YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform,...


Retail's Seismic Shift

by Michael Dart & Robin Lewis

For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a world with an overabundance of material...