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The Art of Social Media: Power Tips for Power Users

by Guy Kawasaki & Peg Fitzpatrick

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants...


Twitter is Not a Strategy

by Tom Doctoroff

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don’t embrace...


Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

by Dominic M Mazzone

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you...


Facebook Marketing For Dummies

by John Haydon

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain...


Social Media Marketing For Dummies

by Shiv Singh & Stephanie Diamond

The fast and easy way to get the most of out social media marketing

Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media...


Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest...


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials,...


The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


199 Internet-based Business You Can Start with Less Than One Thousand Dollars: Secrets, Techniques, and Strategies Ordinary People Use Every Day to Ma

by Sharon L Cohen

There is no doubt: An online business is a worthwhile, lucrative investment if established properly. But which online business should you choose and how do you do it? Many people choose to start an online business...


Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

by Brian Halligan & Dharmesh Shah

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

by Jamie Turner & Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and...


Adobe Target Classroom in a Book

by Brian Hawkins & Lily Chiu-Watson

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population....


Facebook Marketing All-In-One for Dummies

by Andrea Vahl, John Haydon & Jan Zimmerman

Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting...


Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life

by Brian G. Johnson & Joel Comm

How to grab attention, drive and convert traffic, and live a fabulous life as a wealthy online entrepreneur.


Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

by John A. Goodman

With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers...


The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

by Matt Hrushka, Angelo Vilar & Andy Walraven

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers....


WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

by Jacob Aull

WordPress® SEO Success

 

Search Engine Optimization for Your WordPress Website or Blog

 

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

 

WordPress gives you amazingly powerful...


Amazon's Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You

by Greg Jameson

Many people believe that Amazon's success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost...


Webinars for Dummies

by Sharat Sharan & John Carucci

Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company...