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How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

by Jamie Turner & Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and...


Adobe Target Classroom in a Book

by Brian Hawkins & Lily Chiu-Watson

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population....


Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

by John A. Goodman

With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers...


The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

by Matt Hrushka, Angelo Vilar & Andy Walraven

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers....


WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

by Jacob Aull

WordPress® SEO Success

 

Search Engine Optimization for Your WordPress Website or Blog

 

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

 

WordPress gives you amazingly powerful...


Webinars For Dummies

by Sharat Sharan & John Carucci

Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company...


Advanced Google AdWords

by Brad Geddes

The ultimate guide to Google AdWords is fully updated for its third edition

This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics...


Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


Social Customer Experience: Engage and Retain Customers through Social Media

by Dave Evans & Joe Cothrel

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer...


The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

by Kari Chapin

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money -- and even to make...


The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

by Bruce Brown

Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. If...


The Best Digital Marketing Campaigns in the World II

by Damian Ryan

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full...


SEO Made Easy: Everything You Need to Know About SEO and Nothing More

by Evan Bailyn

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn...


Yelp for Business: The Quick-Start Guide to Managing Your Reviews

by Gradiva Couzin & Jennifer Grappone

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will...


Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

by Gabriela Taylor

Start & Market an Online Business with Little or Zero Marketing Budget Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions...


Give Your Marketing a Digital Edge: A 10-Book Bundle Special Edition

by Gabriela Taylor

She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital...


Tumblr for Business: Using Tumblr to Leverage Social Buzz and Develop a Brand Awareness Strategy for Your Business

by Gabriela Taylor

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

by Marc Ostrofsky

Gain a competitive edge— get the most from today’s technology!

Technology changes so fast that it’s easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by...