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Summary: Guerrilla Marketing Excellence - Jay Conrad Levinson

by BusinessNews Publishing

This work offers a summary of the book “GUERRILLA MARKETING EXCELLENCE: The Fifty Golden Rules for Business Success” by Jay Conrad Levinson.Jay Conrad Levinson is the chairman of Guerrilla Marketing International,...


Summary: Business Stripped Bare - Richard Branson

by BusinessNews Publishing

This work offers a summary of the book “BUSINESS STRIPPED BARE: Adventures of a Global Entrepreneur” by Richard Branson.Richard Brandon is one of the world’s most recognized business personalities. He...


Summary: Green to Gold - Daniel Esty and Andrew Winston

by BusinessNews Publishing

This work offers a summary of the book “GREEN TO GOLD: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage” by Daniel Esty and Andrew Winston.Daniel...


Summary: Executing Your Strategy - Mark Morgan, Raymond Levitt and William Malek

by BusinessNews Publishing

This work offers a summary of the book “EXECUTING YOUR STRATEGY: How to Break It Down and Get It Done” by Mark Morgan, Raymond Levitt and William Malek.The days when executives could concentrate on formulating...


Summary: How To Succeed in Business by Breaking All the Rules - Dan S. Kennedy

by BusinessNews Publishing

This work offers a summary of the book “HOW TO SUCCEED IN BUSINESS BY BREAKING ALL THE RULES: A Plan for Entrepreneurs” by Dan S. Kennedy.Dan S. Kennedy points out that most business books give “rules...


Summary: A Stake in the Outcome - Jack Stack and Bo Burlingham

by BusinessNews Publishing

This work offers a summary of the book "A STAKE IN THE OUTCOME: Building a Culture of Ownership for the Long-Term Success of Your Business" by Jack Stack and Bo Burlingham Jack Stack is president and CEO of...


Summary: Financial Intelligence - Karen Berman and Joe Knight

by BusinessNews Publishing

This work offers a summary of the book “FINANCIAL INTELLIGENCE: A Manager’s Guide to Knowing What the Numbers Really Mean” by Karen Berman and Joe Knight.“We have worked with thousands of employees,...


Summary: Innovation - Curtis Carlson and William Wilmot

by BusinessNews Publishing

This work offers a summary of the book “INNOVATION: The Five Disciplines for Creating What Customers Want” by Curtis Carlson and William Wilmot.The starting point for innovation, Carlson and Wilmost believe,...


Summary: Innovation That Fits - Michael Lord, Donald Debethizy and Jeffrey Wager

by BusinessNews Publishing

This work offers a summary of the book “INNOVATION THAT FITS: Moving Beyond the Fads to Choose the Right Innovation Strategy For Your Business” by Michael Lord, Donald Debethizy and Jeffrey Wager.Innovation...


Summary: Dont Just Relate-Advocate - Glen Urban

by BusinessNews Publishing

This ebook offers a summary of the book “DON’T JUST RELATE – ADVOCATE: A Blueprint For Profit in the Era of Customer Power by Glen Urban”.The best way to grow your business today is not to become better...


Summary: Get in the Game - Cal Ripken Jr. with Donald Phillips

by BusinessNews Publishing

This work offers a summary of the book “GET IN THE GAME: 8 Elements of Perseverance That Make the Difference” by Cal Ripken Jr. and Donald Phillips.Cal Ripken Jr. played for twenty one seasons as a major...


Summary: E-Service - Ron Zemke and Tom Connellan

by BusinessNews Publishing

This work offers a summary of the book “E-SERVICE: 24 Ways to Keep Your Customers – When the Competition Is Just a Click Away” by Ron Zemke and Tom Connellan.Contrary to conventional Internet thinking,...


Summary: Free - Chris Anderson

by BusinessNews Publishing

This work offers a summary of the book “FREE: The Future of a Radical Price” by Chris Anderson.Chris Anderson is the editor-in-chief of Wired magazine. He was previously the U.S. business editor for The...


Summary: Ben & Jerry's. The Inside Scoop - Fred "Chico" Lager

by BusinessNews Publishing

This work offers a summary of the book "BEN & JERRY’S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor" by Fred "Chico" Lager.Fred "Chico" Lager is a former...


Summary: e-Strategy Pure & Simple - Michel Robert and Bernard Racine

by BusinessNews Publishing

This work offers a summary of the book “E-STRATEGY PURE & SIMPLE: Connecting Your Internet Strategy To Your Business Strategy” by Michel Robert and Bernard Racine.Michel Robert is founder and president of...


Summary: Hundred Percenters - Mark Murphy

by BusinessNews Publishing

This work offers a summary of the book “HUNDRED PERCENTERS: Challenge Your Employees To Give It Their All and They’ll Give You Even More” by Mark Murphy.In order to motivate your employees to be 100% workers,...


Summary: Everything Counts - Gary Blair

by BusinessNews Publishing

This work offers a summary of the book “EVERYTHING COUNTS: 52 Remarkable Ways to Inspire Excellence and Drive Results” by Gary Blair.Gary Blair is president of his own training organization, TheGoalsGuy....


Summary: How I Made My First Million on the Internet - Ewen Chia

by BusinessNews Publishing

This work offers a summary of the book “HOW I MADE MY FIRST MILLION ON THE INTERNET…And How You Can Too!” by Ewen Chia.The Internet, though an extraordinarily powerful marketing machine, should be approached...


Summary: Intellectual Capital - Leif Edvinsson and Michael S. Malone

by BusinessNews Publishing

This work offers a summary of the book “INTELLECTUAL CAPITAL: Realizing Your Company’s True Value by Finding Its Hidden Brainpower” by Leif Edvinsson and Michael S. Malone.Intellectual capital represents...


Summary: e-Stocks - Peter Cohan, Tim Burns

by BusinessNews Publishing

This work offers a summary of the book “E-STOCKS: Finding the Hidden Blue Chips Among the Internet Impostors” by Peter Cohan.Peter Cohan is president of his own management consulting firm specializing in...