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Summary: Made to Stick - Chip and Dan Heath

by BusinessNews Publishing

This work offers a summary of the book "Made to Stick" by Chip and Dan Heath. "Sticky" ideas are those which are highly memorable and exceptionally long-lasting in their impact: it’s the ideas that every business...


Summary: Building Strong Brands - David Aaker

by BusinessNews Publishing

This work offers a summary of the book “BUILDING STRONG BRANDS: How the Best Brand Managers Build Brand Equity” by David Aaker.

David Aaker is Vice-Chairman of Prophet Brand Strategy, a strategic professional...


Summary: Rich dad, poor dad - Robert Kiyosaki and Sharon Lechter

by BusinessNews Publishing

This work offers a summary of the book "RICH DAD, POOR DAD: What the Rich Teach Their Kids About Money -- That the Poor and Middle Class Do Not!" by Robert Kiyosaki and Sharon Lechter.

In Rich Dad, Poor Dad,...


Summary: Think and grow rich - Napoleon Hill

by BusinessNews Publishing

This work offers a summary of the book "THINK AND GROW RICH: The Way To Personal Achievement" by Napoleon Hill.Napoleon Hill was a great American author who is considered to have influenced more people into...


Summary: Direct From Dell - Michael Dell and Catherine Fredman

by BusinessNews Publishing

This work offers a summary of the book “DIRECT FROM DELL: Strategies That Revolutionized an Industry by Michael Dell with Catherine Fredman”.

Dell Computer has grown from a start-up company in 1984 (with...


Summary: Customers Rule ! - Roger Blackwell and Kristina Stephan

by BusinessNews Publishing

This work offers a summary of the book “CUSTOMERS RULE! : Why The e-Commerce Honeymoon Is Over And Where Winning Businesses Go From Here by Roger Blackwell and Kristina Stephan”.

The early hype was that e-commerce...


Summary: FutureConsumer.Com - Frank Feather

by BusinessNews Publishing

This work offers a summary of the book “FUTURECONSUMER.COM: The Webolution of Shopping to 2010” by Frank Feather.Frank Feather is a public speaker and global business futurist. After working as a strategic...


Summary: Copies In Seconds - David Owen

by BusinessNews Publishing

This work offers a summary of the book “COPIES IN SECONDS: How a Lone Inventor and an Unknown Company Created the Biggest Communication Breakthrough Since Gutenberg – Chester Carlson and the Birth of the...


Summary: Executive Warfare - David D’Alessandro and Michele Owens

by BusinessNews Publishing

This work offers a summary of the book “EXECUTIVE WARFARE: 10 Rules of Engagement For Winning Your War For Success” by David D’Alessandro and Michele Owens.When you first start working for an organization,...


Summary: Bill and Dave - Michael Malone

by BusinessNews Publishing

This work offers a summary of the book "BILL & DAVE: How Hewlett and Packard Built the World’s Greatest Company" by Michael Malone.

Michael Malone is a technology journalist. He is the former editor of Forbes...


Summary: All I Really Need to Know in Business I learned at Microsoft - Julie Bick

by BusinessNews Publishing

This work offers a summary of the book "ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT: Insider Strategies to Help You Succeed" by Julie Bick.

Microsoft is one of the successful companies in the...


Summary: Digital Capital - Don Tapscott, David Ticoll and Alex Lowy

by BusinessNews Publishing

This work offers a summary of the book “DIGITAL CAPITAL: Harnessing the Power of Business Webs by Don Tapscott, David Ticoll and Alex Lowy”.

The central challenge of business in the digital economy is to...


Summary: Father, Son & Co. - Thomas J. Watson JR

by BusinessNews Publishing

This work offers a summary of the book “FATHER, SON & CO.: My Life At IBM And Beyond” by Thomas J. Watson Jr.‘‘Always remember life is not as complex as many people would have you think. And the older...


Summary: How Digital Is Your Business ? - Adrian Slywotzky and David Morrison

by BusinessNews Publishing

This work offers a summary of the book “HOW DIGITAL IS YOUR BUSINESS? Creating The Company Of The Future” by Adrian Slywotzky and David Morrison.

Slyywotzky and Morrison argue persuasively that digital technology...


Summary: How To Be A Billionaire - Martin Fridson

by BusinessNews Publishing

This work offers a summary of the book “HOW TO BE A BILLIONAIRE: Proven Strategies From The Titans Of Wealth” by Martin Fridson.Billionaires make their money in different markets, but the methods and strategies...


Summary: Built For Growth - Arthur Rubinfeld and Collins Hemingway

by BusinessNews Publishing

This work offers a summary of “BUILT FOR GROWTH: Expanding Your Business Around the Corner or Across the Globe by Arthur Rubinfeld and Collins Hemingway”.

Great national and international retail success stories...


Summary: Beyond e - Stephen Diorio

by BusinessNews Publishing

This work offers a summary of the book "BEYOND e: 12 Ways Technology Is Transforming Sales and Marketing Strategy" by Stephen Diorio.

Stephen Diorio is founder and president of IMT Strategies, a sales and marketing...


Summary: Get Out of Your Own Way - Robert Cooper

by BusinessNews Publishing

This work offers a summary of the book “GET OUT OF YOUR OWN WAY: The Five Keys to Surpassing Everyone’s Expectations” by Robert Cooper.Robert Cooper is a leadership advisor who specializes in the neuroscience...


Summary: It's a Wired, Wired World - David Stauffer

by BusinessNews Publishing

This work offers a summary of the book "IT’S A WIRED, WIRED WORLD: Business the AOL Way" by David Stauffer.David Stauffer is a business writer, with articles published in the Wall Street Journal, Harvard Management...


Summary: From Worst to First - Gordon Bethune

by BusinessNews Publishing

This work offers a summary of the book “FROM WORST TO FIRST: Behind the Scenes of Continental’s Remarkable Comeback” by Gordon Bethune. Ultimately, business is about people. That’s what Continental Airlines...