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Summary: Competition Demystified - Bruce Greenwald and Judd Kahn

by BusinessNews Publishing

This work offers a summary of the book “COMPETITION DEMYSTIFIED: A Radically Simplified Approach to Business Strategy” by Bruce Greenwald and Judd Kahn.

Bruce Greenwald is professor of finance and asset management...


Summary: Duty, Honor, Company - Gil Dorland and John Dorland

by BusinessNews Publishing

This work offers a summary of the book “DUTY, HONOR, COMPANY: West Point Fundamentals For Business Success” by Gil Dorland and John Dorland.

Most people agree that business is war -- except the primary goal...


Summary: CNN The Inside Story - Hank Whittemore

by BusinessNews Publishing

This work offers a summary of the book “CNN - THE INSIDE STORY: How a Band of Mavericks Changed the Face of Television News” by Hank Whittemore.

Before writing books, Hank Whittemore has worked as a newspaper...


Summary: Bottom-Up Marketing - Al Ries and Jack Trout

by BusinessNews Publishing

This work offers a summary of the book "BOTTOM-UP MARKETING: Building A Tactic Into A Powerful Strategy" by Al Ries and Jack Trout.Most traditional marketing is carried out top-down. That is, the senior manager...


Summary: Go It Alone - Bruce Judson

by BusinessNews Publishing

This work offers a summary of the book “GO IT ALONE: The Secret To Building ASuccessful Business On Your Own” by Bruce Judson. Bruce Judson is a faculty fellow at the Yale School of Management. He is widely...


Summary: How NASA Builds Teams - Charles J. Pellerin

by BusinessNews Publishing

This work offers a summary of the book “HOW NASA BUILDS TEAMS: Mission Critical Soft Skills for Scientists, Engineers, and Project Teams” by Charles J. Pellerin.Team building must take account of the personalities...


Summary: Competing on Analytics - Thomas Davenport and Jeanne Harris

by BusinessNews Publishing

This work offers a summary of the book “COMPETING ON ANALYTICS: The New Science of Winning” by Thomas Davenport and Jeanne Harris.Thomas Davenport is professor of information technology and management at...


Summary: Pour Your Heart Into It - Howard Schultz and Dori Yang

by BusinessNews Publishing

This work offers a summary of the book "POUR YOUR HEART INTO IT: How Starbucks Built a Company One Cup at a Time" by Howard Schultz and Dori Yang.Howard Schultz is the founder and CEO of Starbucks and a former...


Summary: Behind the Cloud - Marc Benioff

by BusinessNews Publishing

This work offers a summary of the book "BEHIND THE CLOUD: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry" by Marc Benioff.Marc Benioff founded...


Summary: Driving Growth Through Innovation - Robert Tucker

by BusinessNews Publishing

This work offers a summary of the book “DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker”.The best and only way to actually grow a company is to innovate...


Summary: The World is Flat - by Thomas L. Friedman

by BusinessNews Publishing

This work offers a summary of the book "THE WORLD IS FLAT: A Brief History of the Twenty-First Century" by Thomas L. Friedman.Thomas Friedman is the foreign affairs columnist for The New York Times. He has been...


Summary: Getting Everything You Can Out Of All You've Got - Jay Abraham

by BusinessNews Publishing

This work offers a summary of the book “GETTING EVERYTHING YOU CAN OUT OF ALL YOU’VE GOT: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition” by Jay Abraham. Jay Abraham is one of America’s...


Summary: Everything is Negotiable - Gavin Kennedy

by BusinessNews Publishing

This work offers a summary of the book “EVERYTHING IS NEGOTIABLE: How To Negotiate and Win” by Gavin Kennedy.“Everything is negotiable”. That is what Gavin Kennedy, one of the world’s leading experts...


Summary: Common Sense Business - Steve Gottry

by BusinessNews Publishing

This work offers a summary of the book “COMMON SENSE BUSINESS: Starting, Operating and Growing Your Small Business – In Any Economy!” by Steve Gottry.Steve Gottry is the owner of Multimedia Group, Inc.,...


Summary: Execution - Larry Bossidy and Ram Charan

by BusinessNews Publishing

This ebook offers a summary of the book "EXECUTION – THE DISCIPLINE OF GETTING THINGS DONE" by Bossidy and Charan.Execution – or more frequently, the lack of execution – is the biggest issue facing businesses...


Summary: Hard Facts, Dangerous Half-Truths and Total Nonsense - Jeffrey Pfeffer and Robert Sutton

by BusinessNews Publishing

This work offers a summary of the book “HARD FACTS, DANGEROUS HALF-TRUTHS AND TOTAL NONSENSE: Profiting from Evidence-Based Management” by Jeffrey Pfeffer and Robert Sutton.Managing a business profitably...


Summary: Guerrilla Marketing In 30 Days - Jay Levinson and Al Lautenslager

by BusinessNews Publishing

This work offers a summary of the book “GUERRILLA MARKETING IN 30 DAYS: One Dynamic Blueprint to Maximize Profits and Increase Customers” by Jay Conrad Levinson and Al Lautenslager.Jay Conrad Levinson is...


Summary: Talent is overrated - Geoff Colvin

by BusinessNews Publishing

This ebook offers a summary of the book "Talent is overrated" by Geoff Colvin. Talent is not born, it is made, argues Geoff Colvin. Outstanding performance is based on what researchers call "deliberate practice"...


Summary: Fire Your Boss - Stephen Pollan and Mark Levine

by BusinessNews Publishing

This work offers a summary of the book “FIRE YOUR BOSS… and Hire Yourself” by Stephen Pollan and Mark Levine.“Landing the job of your dreams has little to do with your company, your boss, your profession,...


Summary: Goals! - Brian Tracy

by BusinessNews Publishing

This work offers a summary of the book “GOALS: How to Get Everything You Want – Faster Than You Ever Thought Possible” by Brian Tracy.Brian Tracy is widely regarded as one of the top professional speakers...