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The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan & Paul Farris

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!

 

3 authoritative...


Practical Machine Learning: A New Look at Anomaly Detection

by Ted Dunning & Ellen Friedman

Finding Data Anomalies You Didn't Know to Look For

Anomaly detection is the detective work of machine learning: finding the unusual, catching the fraud, discovering strange activity in large and complex datasets....


Combining Pattern Classifiers: Methods and Algorithms

by Ludmila I. Kuncheva

Combined classifiers, which are central to the ubiquitous performance of pattern recognition and machine learning, are generally considered more accurate than single classifiers. In a didactic, detailed assessment,...


OCP: Oracle Database 12c Administrator Certified Professional Study Guide: Exam 1Z0-063

by Robert G. Freeman & Charles A. Pack

An updated guide for an updated certification exam!

As the most popular database software in the world, Oracle Database 12c has been updated for the first time in nearly six years and the changes are significant....


MySQL Cookbook: Solutions for Database Developers and Administrators

by Paul DuBois

MySQL’s popularity has brought a flood of questions about how to solve specific problems, and that’s where this cookbook is essential. When you need quick solutions or techniques, this handy resource provides...


Virtualizing SQL Server with VMware: Doing IT Right

by Michael Corey, Jeff Szastak & Michael Webster

The start-to-finish guide to virtualizing business-critical SQL Server databases on VMware vSphere 5

 

By virtualizing business-critical databases, enterprises can drive far more value from existing IT infrastructure....


Oracle PL/SQL Performance Tuning Tips & Techniques

by Michael Rosenblum & Paul Dorsey

Proven PL/SQL Optimization Solutions

In Oracle PL/SQL Performance Tuning Tips & Techniques, Oracle ACE authors with decades of experience building complex production systems for government, industry, and educational...


Hands-On Programming with R: Write Your Own Functions and Simulations

by Garrett Grolemund

Learn how to program by diving into the R language, and then use your newfound skills to solve practical data science problems. With this book, you’ll learn how to load data, assemble and disassemble data...


Modern Analytics Methodologies: Driving Business Value with Analytics

by Michele Chambers & Thomas W Dinsmore

Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity...


Predictive Analytics Using Oracle Data Miner: Develop & Use Data Mining Models in Oracle Data Miner, SQL & PL/SQL

by Brendan Tierney

Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner

"If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate...


Predictive Analytics Using Oracle Data Miner: Develop & Use Data Mining Models in Oracle Data Miner, SQL & PL/SQL

by Brendan Tierney

Build Next-Generation In-Database Predictive Analytics Applications with Oracle Data Miner

"If you have an Oracle Database and want to leverage that data to discover new insights, make predictions, and generate...


Windows Azure SQL Database Step by Step

by Leonard G. Lobel & Eric D. Boyd

Your hands-on guide to Azure SQL Database fundamentals

Expand your expertise—and teach yourself the fundamentals of Microsoft Azure SQL Database. If you have previous programming experience but are new to...


Bioinformatics with R Cookbook

by Sinha Paurush Praveen

This book is an easy-to-follow, stepwise guide to handle real life Bioinformatics problems. Each recipe comes with a detailed explanation to the solution steps. A systematic approach, coupled with lots of illustrations,...


Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools

by Patricia L Saporito

Insurers: use analytics to drive far more value from your most important asset -- data! Today, many insurers radically underutilize their data, leaving them vulnerable to traditional and non-traditional competitors...


Communicating Data with Tableau

by Ben Jones

Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations...


Lumion 3D Cookbook

by Cardoso Ciro

This book offers uses practical applications using recipes with step-by-step instructions and useful information to help you master how to produce professional architectural visualizations in Lumion. The cookbook...


Access 2003 for Starters: The Missing Manual: Exactly What You Need to Get Started

by Kate J. Chase & Scott Palmer

Maybe you got Access as part of Microsoft Office and wonder what it can do for you and your household; maybe you're a small business manager and don't have a techie on staff to train the office in Microsoft...


SQL Queries for Mere Mortals: A Hands-On Guide to Data Manipulation in SQL

by John Viescas & Michael J. Hernandez

The #1 Easy, Common-Sense Guide to SQL Queries—Updated for Today’s Databases, Standards, and Challenges

 

SQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial...


Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

by Rajkumar Venkatesan, Paul Farris & Ronald T. Wilcox

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics:...


Just Hibernate

by Madhusudhan Konda

If you’re looking for a short, sweet, and simple introduction (or reintroduction) to Hibernate, this is the book you want. Through clear real-world examples, you’ll learn Hibernate and object-relational...