Gita Mehta

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Snakes and Ladders

by Gita Mehta

India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home...

Karma Cola: Marketing the Mystic East

by Gita Mehta

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in...