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This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created...
Why businesses should never underestimate the power of place.
Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's...
Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals...
What if you could get what you want...when you want it...and from whomever has it? The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After...
Set-up, run, and measure successful mobile media marketing campaigns
Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book...
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.? The book examines other work on music...
No brand is immune to crisis.
WILL YOU BE READY?
"A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."
-Seth Godin, author...
How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your...
Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more...
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj-a recognized leader in the marketing and strategy space-posits that companies and their brands have the ability to drive significant...
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals,...
This is the eBook version of the printed book.
The Complete Business Guide to Google+, Today’s Hottest New Social Network!
Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest...
This is the eBook version of the printed book. This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media...
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats....
An all-encompassing guide to making the most from multi-channel marketing
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important...
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing...
A guide to creating buzz in the digital age-and getting people to spread your message for you.
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing...
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:
Advertisers are criticized as people who...
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