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From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War

by Jerry Della Femina

Vividly reminiscent of the goings-on at Sterling Cooperthe late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging productsthis is the story of what Madison...


Why Smart People Make Big Money Mistakes And How To Correct Them

by Gary Belsky & Thomas Gilovich

Why do so many otherwise smart people make foolish financial choices? Why do investors sell stocks just before they skyrocket -- and cling to others as they plummer? Why do shoppers overspend when using credit...


Revenge of the Pequots: How a Small Native-American Tribe Created the World's Most Profitable Casino

by Kim Isaac Eisler

In the mid-1970s, the Mashantucket Pequot tribe had only one member -- an elderly woman who pleaded with her grandson to come live on the impoverished reservation and save it from falling into government hands...


Investing in Liquid Assets: Uncorking Profits in Today's Global Wine Market

by David Sokolin & Alexandra Bruce

Now more than ever, the value of Investment-Grade Wines (IGWs) and opportunities to invest in wine as an asset class are soaring. With a little research and a little risk, wine enthusiasts on every level will...


Engines Of Tomorrow: How The Worlds Best Companies Are Using Their Research Labs To Win The Future

by Robert Buderi

The U.S. economy is the envy of the world, and the key to its success is technological innovation. In this fascinating and in-depth account reported from three continents, Robert Buderi turns the spotlight on...


Be Quick - But Don't Hurry: Finding Success in the Teachings of a Lifetime

by Andrew Hill & John Wooden

Perhaps the least controversial sports honor in living memory was the selection of John Wooden as "Coach of the Century" by ESPN, honoring his ten NCAA basketball championships in a twelve-year stretch. His...


Jim Cramer's Mad Money: Watch TV, Get Rich

by James J. Cramer & Cliff Mason

"Investing well isn't easy, but it is possible. My goal in life is to make it easier for you to make money."

Jim Cramer is the champion of the middle-class investor. Every night on Mad Money, he provides...


Optical Illusions: Lucent and the Crash of Telecom

by Lisa Endlich

When Lucent Technologies was spun off from AT&T in 1996, the new company was full of promise. An old-line manufacturer, it quickly became a sizzling hot stock thanks to the emergence of the Internet and the...


The Rise and Fall of Bear Stearns

by Alan C. Greenberg & Mark Singer

On March 16, 2008, Alan Greenberg, former CEO and current chairman of the executive committee of Bear Stearns, found himself in the company’s offices on a Sunday. More remarkable by far than the fact that...


The Motley Fool's Money After 40: Building Wealth for a Better Life

by David Gardner & Tom Gardner

With their famous wit, seasoned advice, and impeccable business savvy, the bestselling financial duo shows baby boomers how to build wealth and security -- and how to afford anything they want when the work...


On Great Service: A Framework for Action

by Leonard L. Berry

Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve...


Chasing the White Dog: An Amateur Outlaw's Adventures in Moonshine

by Max Watman

In the summer of 1794, drunk and armed outlaws gathered in Monongahela, Pennsylvania, intent on preventing the collection of the Whiskey Tax. George Washington mustered 13,000 troops to quell the rebellion,...


I.O.U.: Why Everyone Owes Everyone and No One Can Pay

by John Lanchester

For most people, the reasons for the sudden collapse of our economy still remain obscure. I.O.U. is the story of how we came to experience such a complete financial disaster, starting with the magical proliferation...


Floating Off the Page: The Best Stories from The Wall Street Journal's "M

by Ken Wells & Michael Lewis

On any given day, millions of Wall Street Journal readers put aside the serious business and economic news of the day to focus first on the paper's middle column (a.k.a. the A-hed), a virtual sound-bubble for...


Superfusion: How China and America Became One Economy and Why the World's Prosperity Depends on It

by Zachary Karabell

Now in paperback, Zachary Karabell argues that the intertwined economic relationship between China and the U.S. will affect our long-term prosperity more than any other contemporary issue. As the world continues...


F'D Companies: Spectacular Dot-com Flameouts

by Philip J. Kaplan

Not long ago, the world was awash with venture capital in search of the next Yahoo! or Amazon.com. No product, no experience, no technology, no business plan -- no problem. You could still get $40 million from...


DisneyWar

by James B. Stewart

The dramatic inside story of the downfall of Michael Eisner—Disney Chairman and CEO—and the scandals that drove America’s best-known entertainment company to civil war.

“When You Wish Upon a Star,”...


Cold Case Squad

by Edna Buchanan

"Like all things good and bad in the world, it began with a woman..."

And so begins the first chapter of Edna Buchanan's Cold Case Squad, a new suspense novel that features a special homicide unit that breathes...


Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community

by Ron Fournier, Douglas B. Sosnik & Matthew J. Dowd

In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans. Applebee's America cracks the twenty-first-century code for political, business, and religious leaders...


Buttercup Bakes at Home: More Than 75 New Recipes from Manhattan's Premier Bake Shop for Tempting Homemade Sweets

by Jennifer Appel

When prepared the old-fashioned way, nothing tastes as delicious and comforting as homemade sweets fresh from the oven. Now Jennifer Appel, cookbook author and owner of the world-famous Buttercup Bake Shop,...