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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa

This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same


The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell

by Keith M. Eades

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT

The long-awaited sequel to Solution Selling, one of history's most popular selling guides

Nearly 10...


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

 

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...


Why Trade Options?

by Mark Wolfinger

In an era where “buy and hold” investment strategies no longer work, investors desperately need portfolio protection. Fortunately, it’s available—in the form of options. In Why Trade Options? top trader...


Basic Mathematics with Mathematica for Economics, Business and Finance

by EK Ummer

This book can help overcome the widely observed math-phobia and math-aversion among undergraduate students in these subjects. The book can also help them understand why they have to learn different mathematical...


Brief Coaching: A Solution Focused Approach

by Chris Iveson, Evan George & Harvey Ratner

Brief Coaching offers a new approach to coaching by considering how the client will know when they have reached their goal, and what they are already doing to get there. The coach aims to work towards the solution...


Succeed For Yourself: Unlock Your Potential for Success and Happiness

by Richard Denny

Succeed for Yourself is a practical, step-by-step guide to unlocking your potential for success and happiness. It focuses on a variety of areas, demonstrating how you can improve both your business and personal...


The Complete Idiot's Guide to Starting a Food Truck Business

by Alan Philips

  • Everything readers need to know to start up and operate a wildly popular mobile food business
  • Includes crucial marketing expertise from a successful food truck entrepreneur


The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

by Sean Geehan

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or...


Make More Money: Secrets from the World's Greatest Financial Results

by Infinite Ideas

Make more money brings together some of the greatest ideas on wealth and finance from four best selling books: Napoleon Hll's Think and grow rich; Benjamin Franklin's The way to wealth; George S.Clason's The...


Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy

by Linda Gorchels

Forget "business as usual."

Don't believe everything you read about "best practices."

There is no "magic bullet."

When your market changes, you have to change your strategy and take control of your own success....


The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Jonathan Littman & Thomas Kelley

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle...


Buying a Car: What You Need to Know to Be Smart About It

by Liz Pulliam Weston

This is the eBook version of the printed book.

This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837), by Liz Pulliam Weston. Available in...


The Truth About Effectively Preparing for Negotiations

by Leigh L. Thompson

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Negotiations (9780136007364) by Leigh Thompson. Available in print and digital formats.

 

 

Preparing effectively...


The Truth About Dealing with Change

by William S. Kane

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.

 

 

Steady, confident,...


Everything I Know about Marketing I Learned From Google

by Aaron Goldman

Want Market Share? Google It!

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution...


Changing Your Mind's Spending Attitudes

by Liz Pulliam Weston

This is the eBook version of the printed book.

This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837), by Liz Pulliam Weston. Available in...


The Mark Inside: A Perfect Swindle, a Cunning Revenge, and a Small History of the Big Con

by Amy Reading

In 1919, Texas rancher J. Frank Norfleet lost everything he had in a stock market swindle. He did what many other marks did—he went home, borrowed more money from his family, and returned for another round...


The Mentor Leader: Secrets to Building People and Teams That Win Consistently

by Nathan Whitaker, Tony Dungy & Jim Caldwell

“Your only job is to help your players be better.” That single idea had a huge impact on Tony Dungy when he heard it from one of his earliest mentors, and it led him to develop the successful leadership...


Bookkeeping For Dummies

by Veechi Curtis & Lynley Averis

Created especially for the Australian customer!

Take the stress out of bookkeeping with easy-to-follow advicefrom the experts

Do you have trouble balancing the books for your small businessevery month? Or are...