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Social Media, Fame, and Influence

by Juliette Powell

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital...


Building Your Investment Technical Toolbox

by Michael N. Kahn CMT

This Element is an excerpt from Technical Analysis Plain and Simple: Charting the Markets in Your Language (9780137042012), by Michael N. Kahn, CMT. Available in print and digital formats.

How to choose and...


Conscious Business: How to Build Value Through Values

by Fred Kofman

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business...


Small Business for Dummies

by Eric Tyson & Jim Schell

The leading resource for starting and running any small business

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative...


How to Understand Business Finance

by Robert Cinnamon & Brian Helweg-Larsen

How to Understand Business Finance provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year...


Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Delivering High Performance

by Michael Armstrong

Armstrong's Handbook of Performance Management provides practical advice on managing staff performance. Including innovations in the performance management process, guidance on 360-degree feedback, pay and personnel...


Dark Markets: Asset Pricing and Information Transmission in Over-the-Counter Markets

by Darrell Duffie

Over-the-counter (OTC) markets for derivatives, collateralized debt obligations, and repurchase agreements played a significant role in the global financial crisis. Rather than being traded through a centralized...


Positioning: The Battle for Your Mind

by Al Ries & Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that...


High-Probability Trading

by Marcel Link

A common denominator among most new traders is that, within six months of launching their new pursuit, they are out of money and out of trading. High-Probability Trading softens the impact of this "trader's...


The Advertising Agency Business

by Eugene Hameroff

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition...


Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being

by George A. Akerlof & Rachel E. Kranton

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel...


Making a Living Without a Job, revised edition: Winning Ways for Creating Work That You Love

by Barbara Winter

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working...


Harvard Business Review on Fixing Healthcare from Inside & Out

by Harvard Review

How can management cure health care's ills?

If you need the best practices and ideas for transforming health care--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives,...


HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)

by Harvard Review

Managing people is fraught with challenges--even if you're a seasoned manager. Here's how to handle them.

If you read nothing else on managing people, read these 10 articles. We've combed through hundreds of...


HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)

by Harvard Review

Go from being a good manager to an extraordinary leader.

If you read nothing else on leadership, read these 10 articles. We've combed through hundreds of Harvard Business Review articles on leadership and selected...


Harvard Business Review on Increasing Customer Loyalty

by Harvard Review

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is...


On Competition

by Michael Porter

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles...


Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

by Chan Kim & Renee Mauborgne

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and...


Management Tips: From Harvard Business Review

by Harvard Review

As a manager, you’re shouldering more and more responsibilities—from maximizing your team’s performance to increasing your company’s market share to building profitable customer relationships. On top...


The Meaning Behind Financial Advisor Designations and Licenses

by Bonnie Kirchner

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from Who Can You Trust With Your Money? Get...