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The Cultural Leadership Handbook: How to Run a Creative Organization

by Robert Hewison & John Holden

The Cultural Leadership Handbook will help anyone with a professional or academic interest in the culture sector understand the distinct strategic questions that apply to it and how the specific circumstances...


Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

by Emmanuel C. Alozie

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition...


Strategy Mapping for Learning Organizations: Building Agility Into Your Balanced Scorecard

by Phil Jones

For anyone involved in strategy and performance, Strategy Mapping for Learning Organizations is a detailed guide to developing, rolling out and managing strategy. It incorporates the latest strategic thinking...


Marketing Research with SAS Enterprise Guide

by Kristof Coussement, Nathalie Demoulin & Karine Charry

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations,...


The Changing Mo of the Cmo: How the Convergence of Brand and Reputation Is Affecting Marketers

by MaryLee Sachs

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making...


Harvesting External Innovation: Managing External Relationships and Intellectual Property

by Donal O'Connell

Harvesting External Innovation addresses the growing phenomenon of companies cooperating and collaborating with a variety of external parties. Intellectual property, especially patents, plays a fundamental role...


Epro: Electronic Solutions for Patient-Reported Data

by Bill Byrom & Brian Tiplady

Recently, there has been much open debate with the regulators around the use of ePRO in clinical drug submissions. US and European agencies have approved new drugs that have included ePRO data in the submission...


Tame, Messy and Wicked Risk Leadership

by David Hancock

David Hancock's book explores alternative approaches to the linear solutions to project risk; one that uses the perspective of 'tame, messy and wicked' problems to categorise risks. Wicked problems (such as...


Market Orientation: Transforming Food and Agribusiness Around the Customer

by Adam Lindgreen, Martin Hingley & David Harness

This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and...


Insurance for Dummies

by Jack Hungelmann

Now updated — your guide to getting the best insurance policy

Are you intimidated by insurance? Have no fear — this easy-to-understand guide explains everything you need to know, from getting the most coverage...


The Law of Virtual Worlds and Internet Social Networks

by Andrew Sparrow

The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge...


Benchmarking in Food and Farming: Creating Sustainable Change

by Lisa Jack

At a time in which farmers and their advisors are keen to make greater use of performance information for survival and growth, Lisa Jack's book provides an overview of benchmarking practices within and without...


The Future of Innovation

by Bettina von Stamm & Anna Trifilova

Bettina von Stamm and Anna Trifilova have gathered together the thoughts and ideas of over 200 of the most creative innovators from business, professional practice and academia from nearly 60 countries. The...


Action Learning for Managers

by Mike Pedler

Action Learning for Managers is a clear, concise and straightforward guide to this well-established approach to problem solving and learning in groups that enables change in individuals, teams, organisations...


Disability Management and Workplace Integration: International Research Findings

by Thomas Geisen & Henry Harder

Disability Management and Workplace Integration considers the development of disability management over the last three decades in different countries. It looks at the ongoing debate about methodology and implementation...


Relationship Economics: The Social Capital Paradigm and Its Application to Business, Politics and Other Transactions

by Lindon J. Robison & Bryan K. Ritchie

'It's not what you know but who you know that matters in business.' In this rigorous book Lindon Robison and Bryan Ritchie argue that what needs to be understood is not just whether relationships matter (which,...


Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley & Gloria Barczak

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition...


Female Immigrant Entrepreneurs: The Economic and Social Impact of a Global Phenomenon

by Daphne Halkias, Paul Thurman & Nicholas Harkiolakis

Written by a team of researchers based in prestigious business schools and universities on almost every continent, this important book begins the process of discovering why and how female driven business start-ups...


Wealth, Welfare and the Global Free Market: A Social Audit of Capitalist Economics

by Ibrahim Ozer Ertuna

Professor Ertuna maintains that the capitalist economic system is far from meeting our aspirations. He says we can, and must, contribute to the development of a better world which will serve us all. With a mixture...


The Global Business Handbook: The Eight Dimensions of International Management

by David Newlands & Mark J. Hooper

The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management's programme on international management. Concentrating on the big developments that are...