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CIM Coursebook Marketing Information and Research

by Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Managing Overflow in Affluent Societies

by Barbara Czarniawska & Orvar Löfgren

"It is simply too much" is a common complaint of the modern age. This book looks at how people and institutions deal with overflow - of information, consumption or choices. The essays explore the ways in which...


Planning African Development

by Glen Norcliffe & Tom Pinfold

First published in 1981, this book concerns specifically the Kenyan experience with regards to development planning but, given that the problems of hunger poverty and underdevelopment manifest themselves in...


Urbanisation and Planning in the Third World: Spatial Perceptions and Public Participation

by Robert Potter

First published in 1985, this book reconsiders the whole question of urbanisation and planning in the Third World. It argues that public involvement, which is now an accepted part of Western planning, should...


Business Success Through Service Excellence

by Moira Clark & Susan Baker

The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading...


The Business of Streaming and Digital Media

by Dan Rayburn & Michael Hoch

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct...


Development and Planning: Essays in Honour of Paul Rosenstein-Rodan

by Jagdish Bhagwati & Richard Eckhaus

First published in 1972, this is a book of essays offered in honour of Paul Rosenstein-Rodan, the distinguished economist whose career started in mid-1920s Vienna and subsequently spanned Europe, Britain, the...


Rural Planning in Developing Countries: Report on the Second Rehovoth Conference Israel, August 1963

by Raanan Weitz

First published in 1965, this reissue is a report on the Second Rehovoth Conference of August 1963, convened by the then Deputy Prime Minister of Israel, Mr Abba Eban, in order to enable the scientists and political...


CIM Revision Cards: Marketing Management in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Research and Information 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Poverty, Class and Gender in Rural Africa: A Tanzanian Case Study

by John Sender & Sheila Smith

Focussing on a Fieldwork study of the West Usambaras in Tanzania, this study, first published in 1990, deals with processes of class formation and capitalist accumulation, and the dynamics of rural poverty and...


Flying Off Course: The Economics of International Airlines

by Rigas Doganis

In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices...


Interdependent Development

by Harold Brookfield

Rather than being a book about 'development' per se, this work, first published in 1975, is instead a book about ideas about development, designed for those drawn by a concern over social injustice into the...


Destination Branding

by Nigel Morgan, Annette Pritchard & Roger Pride

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate...


Business Ethics: A Critical Approach: Integrating Ethics Across the Business World

by Patrick O'Sullivan, Mark Smith & Mark Esposito

Events such as Trafigura's illegal dumping of toxic waste in Côte d'Ivoire and BP's environmentally disastrous oil spill in the Gulf of Mexico have highlighted ethical issues in international business at a...


Men, Wage Work and Family

by Paula McDonald & Emma Jeanes

In the last two decades there has been a plethora of research on a range of subjects collectively and rhetorically known as 'work-life balance'. The bulk of this research, which spans disciplines including feminist...


Economic Geography

by William P. P. Anderson

Economic geographers study and attempt to explain the spatial configuration of economic activities, including the production of goods and services, their transfer from one economic agent to another and their...


World City Syndrome: Neoliberalism and Inequality in Cape Town

by David A. McDonald

The literature on 'world cities' has had an enormous influence on urban theory and planning alike. From Manila to London, academics and policy makers have attempted to understand, and to some extent strive for,...


Capitalism, Socialism and Democracy

by Joseph A. Schumpeter

Capitalism, Socialism and Democracy remains one of the greatest works of social theory written this century. When it first appeared the New English Weekly predicted that `for the next five to ten years it will...