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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.


Suze Orman's Financial Guidebook: Put the 9 Steps to Work

by Suze Orman

A One-on-One Financial Planning Session with Suze Orman.

With her national bestseller The 9 Steps to Financial Freedom, Suze Orman launched a personal finance revolution—transforming the concept of money for...


Confronting Reality: Master the New Model for Success

by Ram Charan & Larry Bossidy

Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about...


The Logic of Life: The Rational Economics of an Irrational World

by Tim Harford

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier...


In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

by A.E. Hotchner & Paul Newman

Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful....


Communicate to Win: Learn the Secrets of Successful Communication and Presentation

by Richard Denny

Communicate to Win is full of practical advice to improve communication and presentation skills. An all round guide for business and personal use including sections on telephone communication, appearance, body...


What Makes a Terrorist: Economics and the Roots of Terrorism

by Alan B. Krueger

Many popular ideas about terrorists and why they seek to harm us are fueled by falsehoods and misinformation. Leading politicians and scholars have argued that poverty and lack of education breed terrorism,...


Eureka!: Discover and Enjoy the Hidden Power of the English Language

by Walker Royce

Eureka!  illuminates the oddities, the amusement, and the communications power to be found in the English language. Instead of highlighting all the mechanics and hairball rules of English, Walker Royce leads...


SuperStar Selling: 12 Keys to Becoming a Sales Superstar

by Paul McCord

McCord shows how to identify one's sales strengths and then find the products or services, the markets, the marketing methods, and the selling process thatwill highlight those selling strengths and minimize...


The Wall Street Journal. Personal Finance Workbook

by Jeff D. Opdyke

A hands-on, interactive guide to managing your monday and building your financial future

Many of the worksheets in this book are available online and can be saved, printed, and recalculated at any time. Go to:...


Winning New Business: Essential Selling Skills for Non-Sales People

by Richard Denny

Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively.


Brainwork

by David A. Sousa

Beyond the RTI Pyramid: Solutions for the First Years of Implementation addresses the need to deepen response to intervention efforts based on practical implementation issues and emerging research. RTI is used...


Motivate to Win: Learn How to Motivate Yourself and Others to Really Get Results

by Richard Denny

Motivate to Win is a comprehensive guide starting from the very definition of motivation, to its implications for achievement in everyday life, both business and personal. Including sections on confidence, goal-setting...


Billionaires' Ball: Gluttony and Hubris in an Age of Epic Inequality

by Linda Mcquaig & Neil Brooks

The concentration of wealth today in such a small number of hands inevitably created a dynamic that led to freewheeling financial speculation—a dynamic that produced similarly disastrous results in the last...


Veterans Benefits For Dummies

by Rod Powers

Saving veterans and their families from months of phone calls and internet searches, Veterans Benefits For Dummies outlines the various programs that the VA and other government agencies have in place as well...


Living Rich for Less: Create the Lifestyle You Want by Giving, Saving, and Spending Smart

by Ellie Kay

You really can be rich in every way, every day.

So you want to own the home you love, make memories on wonderful vacations with family or friends, finance college educations, and help others too?

You can–starting...


Resume 101: A Student and Recent-Grad Guide to Crafting Resumes and Cover Letters that Land Jobs

by Quentin J. Schultze & Richard N. Bolles

Minimal job experience? No problem!

 

You’ve just graduated and are ready to land your first real job after college or high school. But how do you write the first résumé and cover letter of your career if...


Leadership Jazz: The Essential Elements of a Great Leader

by Max Depree

Leadership in the workplace, says Max DePree, is like playing jazz; it's more an art than a science. Today's successful managers are attuned to the needs and ideas of their followers and even step aside at times...


The Wall Street Journal. Complete Home Owner's Guidebook: Make the Most of Your Biggest Asset in Any Market

by David Crook

Your Map for a Brave New Real-Estate World

The days of real-estate mania—when you really couldn’t go wrong with buying a home, then selling it in a few years for a lot more than you paid for it—are over....


Bold Truth about Investing

by Adam Bold

In times of economic uncertainty, it is vital to not only protect your hard-earned assets,but also to stay attuned to new investment opportunities. Mutual funds guru Adam Bold has distilled a back-to-basics...