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Resistance to Change: A Guide to Harnessing Its Positive Power

by Thomas R. Harvey

This book describes twenty discrete resistance factors that are likely to be found in a variety of circumstances. Beyond gaining greater insights into the nature of these sources of resistance, the reader is...


Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by...


Event Processing for Business: Organizing the Real-Time Enterprise

by David C. Luckham

Find out how Events Processing (EP) works and how it can work for you

Business Event Processing: An Introduction and Strategy Guide thoroughly describes what EP is, how to use it, and how it relates to other...


Someday Rich: Planning for Sustainable Tomorrows Today

by Timothy Noonan & Matt Smith

To truly be successful, today’s financial advisor must strike the right balance between effectively engaging with his or her clients and finding meaningful ways to maintain their financial security. By framing...


Bribery and Corruption: Navigating the Global Risks

by Richard A. Sibery & Brian P. Loughman

As businesses continue to expand globally into new and emerging markets, bribery and corruption risks have increased exponentially. Bribery and Corruption offers a comprehensive look at this growing problem,...


Navigating the Financial Blogosphere: How to Benefit from Free Information on the Internet

by Russell Bailyn

Praise for Navigating the Financial Blogosphere

"Navigating the Financial Blogosphere is the most enjoyable personal finance book I've ever read. I read it cover to cover within an afternoon, and I didn't want...


Managing Performance in Turbulent Times: Analytics and Insight

by Ed Barrows & Andy Neely

Straightforward playbook for executing world-class strategy for tangible results

Designed with three key ideas: leverage the tools that are working, simplify the model, and make the content readable for managers,...


How to Speak Money: The Language and Knowledge You Need Now

by Ali Velshi & Christine Romans

Do you speak money? You should. It is the world’s most important language. It’s spoken everywhere. Speaking—or at least understanding—this language allows you to follow the real conversations in politics,...


How to Get a Job In a Recession: A Comprehensive Guide to Job Hunting In the 21st Century

by Denise Taylor

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an...


The Wall Street Journal. Complete Personal Finance Guidebook

by Jeff D. Opdyke

From America’s most authoritative source: the quintessential primer on understanding and managing your money

Money courses through just about every corner of our lives and has an impact on the way we live today...


Single. Women. Entrepreneurs. Second Edition

by Erin Albert

The number of unmarried adult women actually outnumbers the number or married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more,...


The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S. Kennedy

New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers.

In this new edition of his top-selling...


The SBA Loan Book, 3rd Edition

by Charles H. Green

Today, more businesses than ever before are seeking loans backed by the Small Business Association. But to receive an SBA-guaranteed loan, you'll have to successfully navigate a series of complex qualifications,...


Supply Chain Risk Management

by Donald Waters

Supply Chain Risk Management examines the different and varying risks to supply chains, from traffic congestion to major environmental disasters. It provides guidance on identifying and analyzing risk as well...


No Fear Finance

by Guy Fraser-Sampson

For anyone looking to grasp the underlying principles to modern finance and investment vehicles, No Fear Finance removes the potential uncertainty surrounding numbers and calculations and offers a clear, accessible...


Talk Normal

by Tim Phillips

Talk Normal is about corporate jargon, waffle and poor business communication. Full of shocking examples, it will help you to improve your own communication style whilst navigating the nightmare of management...


How to Be an Even Better Manager

by Michael Armstrong

This new edition of How to be an Even Better Manager includes chapters on how to learn, achieve continuous improvement, get engagement, make a business case, prepare a business plan.


Great Answers to Tough CV Problems

by Jenny Rogers

One of the UK's most experienced career and executive coaches tells the secrets of how to write the CV that will re-vitalise your career.


Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.


Great Answers to Tough Career Dilemmas: Test Your Aptitude, Be Inspired and Discover Your Ideal Career

by Mike Bryon

Great Answers to Tough Career Dilemmas is the only book that tailors it's matrix of 1000 career solutions to each personality type. Find out what you're good at and discover the routes to success.