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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey Cruikshank & Arthur Schultz

We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win...


The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

by Rita McGrath & Ian MacMillan

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing...


Working Identity: Unconventional Strategies for Reinventing Your Career

by Herminia Ibarra

How Successful Career Changers Turn Fantasy into Reality

Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just...


Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

by Oded Shenkar

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded...


The New CIO Leader: Setting the Agenda and Delivering Results

by Marianne Broadbent & Ellen Kitzis

Two converging factors--the ubiquitous presence of technology in organizations and the recent technology downturn--have brought chief information officers (CIOs) to a critical breaking point. They can seize...


Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success

by Sylvia Hewlett

With talent shortages looming over the next decade, what can companies do to attract and retain the large number of professional women who are forced off the career highway?

By documenting the successful efforts...


Employees First, Customers Second: Turning Conventional Management Upside Down

by Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire.

One such idea—putting employees first and customers second—sparked a revolution at HCL Technologies, the IT services giant....


The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems

by Richard Pascale, Jerry Sternin & Monique Sternin

Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it?

In The Power of Positive Deviance, the authors present a counterintuitive new...


Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce

by Jody Heymann

Most managers assume that surviving, especially in recessions, requires slashing wages, benefits, and other workforce expenses. And lowest-skilled workers are often viewed as the most expendable.

In Profit at...


Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal

by Michael Tushman & Charles O'Reilly

Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify...


Earth, Inc.: Using Nature's Rules to Build Sustainable Profits

by Gregory Unruh

Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does...


The India Way: How India's Top Business Leaders Are Revolutionizing Management

by Peter Cappelli, Harbir Singh & Jitendra Singh

Exploding growth. Soaring investment. Incoming talent waves. India's top companies are scoring remarkable successes on these fronts - and more.

How? Instead of adopting management practices that dominate Western...


8 Things We Hate About IT: How to Move Beyond the Frustrations to Form a New Partnership with IT

by Susan Cramm

Why can't you get what you really want from IT? All you desire is a ready-and-willing partner to help you exploit IT to drive your business. Instead, you get endless rules and regulations, not to mention processes,...


Analytics at Work: Smarter Decisions, Better Results

by Thomas Davenport, Jeanne Harris & Robert Morison

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their...


Lessons from Private Equity Any Company Can Use

by Orit Gadiesh & Hugh Macarthur

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional...


Competing on Analytics: The New Science of Winning

by Thomas Davenport & Jeanne Harris

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing...


The Innovator's Solution: Creating and Sustaining Successful Growth

by Clayton Christensen & Michael Raynor

In the worldwide best seller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders: By doing what good companies were supposed to do--focus on...


What's Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You Want

by Tamara Erickson

You're a member of Generation X-the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between...


Measuring Performance

by Harvard Press

Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance...


Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

by Andrew McAfee

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have...