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The Social Media Strategist:  Build a Successful Program from the Inside Out

by Christopher Barger

Build a powerful social media strategy to increase buzz-and the bottom line

In today's fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach...


Moral Values in Small Organizations

by Doug Lennick & Fred Kiel

This is the eBook version of the printed book.

This Element is an excerpt from Moral Intelligence: Enhancing Business Performance and Leadership Success (9780132349864) by Doug Lennick and Fred Kiel. Available...


Sams Teach Yourself Google Analytics in 10 Minutes

by Michael Miller

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to...


The 9 Steps to Financial Freedom: Practical and Spiritual Steps So You Can Stop Worrying

by Suze Orman

Suze Orman has transformed the concept of personal finance for millions by teaching us how to gain control of our money -- so that money does not control us. She goes beyond the nuts and bolts of managing money...


Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

by Jim Collins & Morten T. Hansen

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...


Six Sigma Statistics with EXCEL and MINITAB

by Issa Bass

Master the Statistical Techniques for Six Sigma Operations, While Boosting Your Excel and Minitab Skills!

Now with the help of this "one-stop" resource, operations and production managers can learn all the powerful...


Positioning: The Battle for Your Mind: The Battle for Your Mind

by Al Ries & Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that...


Major Account Sales Strategy

by Neil Rackham

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the...


Innovation and Entrepreneurship

by Peter F. Drucker

Peter Drucker's classic book on innovation and entrepreneurship

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges...


How to Read a Balance Sheet: The Bottom Line on What You Need to Know about Cash Flow, Assets, Debt, Equity, Profit...and How It all Comes Together

by Rick Makoujy

Put the most valuable business tool to work for you!

The balance sheet is the key to everything--from efficient business operation to accurate assessment of a company's worth. It's a critical business resource--but...


Simplicity and Speed

by Curtis Faith

This is the eBook version of the printed book.

This Element is an excerpt from Trading from Your Gut: How to Use Right Brain Instinct & Left Brain Smarts to Become a Master Trader (9780137047680) by Curtis Faith....


The Black Swan: Second Edition: The Impact of the Highly Improbable Fragility"

by Nassim Nicholas Taleb

The Black Swan is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t...


Execution: The Discipline of Getting Things Done

by Larry Bossidy, Ram Charan & Charles Burck

The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management job

Larry Bossidy is one of the world’s most acclaimed CEOs, a man...


Business Letter Handbook

by Michael Muckian

The Business Letter Handbook contains hundreds of ready-to-use model business letters that you can adopt for you own business correspondence! These clear, easy-to-follow sample letters cover the most important...


Human Resources Management: All the Information You Need to Manage Your Staff and Meet Your Business Objectives

by Patricia Buhler

Human resources management is critical to the success of any organization, particularly in today's complex business environment. More and more often, managers and business owners, in addition to HR personnel,...


1.001 Business Letters for All Occasions

by Corey Sandler

We live in a world of instant and constant communication, yet business still demands that we choose our words carefully and express ourselves clearly. Whether you're sending a quick IM or a formal proposal,...


Investing For Dummies

by Eric Tyson

Proven investing advice from Eric Tyson

Investing For Dummies arms novice investors with Eric Tyson's time-tested advice along with updates to his investing recommendations and strategies that reflect changing...


Winning: The Ultimate Business How-To Book

by Jack Welch & Suzy Welch

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best...


Tribal Leadership

by Dave Logan, John King & Halee Fischer-Wright

Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”

—John...