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The Globalization of Executive Search: Professional Services Strategy and Dynamics in the Contemporary World

by Jonathan V. Beaverstock, James R. Faulconbridge & Sarah J.E. Hall

Executive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine...


Of Synthetic Finance: Three Essays of Speculative Materialism

by Benjamin Lozano

Synthetic finance revolutionizes materialism such that we can now create wealth in the process of universally distributing it. While financial innovation in global capitalism provided the conditions for the...


Adding Value (RLE Marketing): Brands and Marketing in Food and Drink

by Geoffrey G. Jones & Nicholas J. Morgan

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing...


Organization and Marketing (RLE Marketing)

by Peter Spillard

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need...


Marketing Organisation (RLE Marketing)

by Nigel Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:...


The Advertising Agency (RLE Marketing): Procedure and Practice

by Floyd Y. Keeler & Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest...


Marketing (RLE Marketing): The Management Way

by Arnold K. Weinstein

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing...


Corporate Crime in China: History and contemporary debates

by Zhenjie Zhou

Corporate crime in China has garnered worldwide attention and in the recent years we have witnessed positive legislative and administrative efforts by the Chinese government to prevent corporate misconducts....


Japan's Aid: Lessons for economic growth, development and political economy

by Edward M Feasel

In the twentieth century Japan emerged as one of the world's leading economic powers: rising from wartime destruction to a leading economic engine in world markets. Japan's economic aid policy, beginning with...


Lean Branding

by Laura Busche

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical...


Marketing Budgeting (RLE Marketing): A Political and Organisational Model

by Nigel Piercy

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just...


Corporate Innovation (RLE Marketing): Marketing and Strategy

by Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both...


Strategic Marketing Management (RLE Marketing)

by Gordon Foxall

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements...


Tourism Marketing and Management in the Caribbean (RLE Marketing)

by Dennis J. Gayle & Jonathan N. Goodrich

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism...


Innovation and New Product Marketing (RLE Marketing)

by David F. Midgley

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can...


Competitive Marketing (RLE Marketing): A Strategic Approach

by John O'Shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated...


The Rise and Fall of Mass Marketing (RLE Marketing)

by Richard S. Tedlow & Geoffrey G. Jones

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the...


Marketing and Marketing Assessment (RLE Marketing)

by J. L. Sewell

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated...


Managing Marketing Information (RLE Marketing)

by Nigel Piercy & Martin Evans

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques...


Advertising for Account Holders (RLE Marketing)

by Nigel Linacre

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for...