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The Early Advertising Scene (RLE Marketing)

by Harden B. Leachman

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in...


Planning Sustainable Cities and Regions: Towards More Equitable Development

by Karen Chapple

As global warming advances, regions around the world are engaging in revolutionary sustainability planning - but with social equity as an afterthought. California is at the cutting edge of this movement, not...


Industrial Marketing Research (RLE Marketing): Management and Technique

by Nicholas Stacey & Aubrey Wilson

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research,...


Alternative Real Estate Research

by Ling Hin Li

This book aims to provide insight into the "soft" side of real estate research and the interesting results and implications of the real estate research outside the traditional realm of investment/financial aspects....


Export Strategy: Markets and Competition (RLE Marketing)

by Nigel Piercy

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely...


The Marketing Environment (RLE Marketing)

by John A. Dawson

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing,...


Rural Development and the Construction of New Markets

by Paul Hebinck, Sergio Schneider & Jan Douwe van der Ploeg

This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather...


Marketing in Perspective (RLE Marketing)

by Simon Majaro

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a...


Tourism in China: Destination, Cultures and Communities

by Chris Ryan & Gu Huimin

China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are...


Summary: Being The Best - Denis Waitley

by BusinessNews Publishing

This work offers a summary of the book "BEING THE BEST: Learn How To Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths" by Denis Waitley.

Denis Waitley is described as "one of America's...


Summary: Career Warfare - David d'Alessandro

by BusinessNews Publishing

This work offers a summary of the book “CAREER WARFARE: 10 Rules For Building A Successful Personal Brand And Fighting To Keep It” by David D’Alessandro.

David D’Alessandro is chairman and chief executive...


Summary: A New Brand World - Scott Bedbury

by BusinessNews Publishing

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury.

Scott Bedbury is the CEO of Brandstream, a global brand development...


Summary of What Happened: Inside the Bush White House and Washington's Culture of Deception - Scott McClellan

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Scott McClellan in his book “What Happened: Inside the Bush White House and Washington’s Culture of Deception”. This summary...


Summary of The Swamp: The Everglades, Florida, and the Politics of Paradise - Michael Grunwald

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Michael Grunwald in his book “The Swamp: The Everglades, Florida, and the Politics Paradise”. This summary offers a concise...


Summary: First, Break All the Rules - Marcus Buckingham & Curt Coffman

by BusinessNews Publishing

Complete summary of Marcus Buckingham and Curt Coffman's book "First, Break All the Rules"

Review of the ideas in Marcus Buckingham and Curt Coffman's book 3 First, Break All the Rules" shows that managing employees...


Summary: Co-Opetition - Adam Brandenburger and Barry Nalebuff

by BusinessNews Publishing

This work offers a summary of the book “CO-OPETITION: A Revolutionary Mindset That Combines Competition and Cooperation” by Adam Brandenburger and Barry Nalebuff.

Co-opetition combines the advantages of both...


Summary: Future Focus - Theodore Kinni and Al Ries

by BusinessNews Publishing

This work offers a summary of the book “FUTURE FOCUS: How 21 Companies AreCapturing 21st Century Success” by Theodore Kinni and Al Ries.In Future Focus, Theodore Kinni and Al Ries raise an essential question:...


Summary: Clutter-Proof Your Business - Mike Nelson

by BusinessNews Publishing

This work offers a summary of the book “CLUTTER-PROOF YOUR BUSINESS by Mike Nelson”.

To overcome a cluttering habit, you can logically expect to take one of two approaches:

1. Try and restrict the inflow...


Summary: How to think like Leonardo da Vinci - Michael J. Gelb

by BusinessNews Publishing

This work offers a summary of the book "HOW TO THINK LIKE LEONARDO DA VINCI: Seven Steps to Genius Every Day" by Michael J. Gelb.

Leonardo da Vinci was undoubtedly a genius in both the arts and the sciences,...


Summary: Guerrilla Marketing Excellence - Jay Conrad Levinson

by BusinessNews Publishing

This work offers a summary of the book “GUERRILLA MARKETING EXCELLENCE: The Fifty Golden Rules for Business Success” by Jay Conrad Levinson.

Jay Conrad Levinson is the chairman of Guerrilla Marketing International,...