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The Global Corporation: Sustainable, Effective and Ethical Practices, a Case Book

by Laura P. Hartman & Patricia H. Werhane

This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors...


Business Ethics: Brief Readings on Vital Topics

by Archie B. Carroll

These readings grew out of the author's monthly column on business ethics in the business section of the Athens Banner-Herald newspaper. Written in an open and engaging style, the book features topics that are...


Management: A European Perspective

by Keuning Doede

Management: A European Perspective adopts a step-by-step approach based on the key managerial skills - planning, organization, implementation, supervision and control - to provide a practical introduction to...


The Dynamics of Advertising

by Jackie Botterill, Iain MacRury & Barry Richards

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent...


The Lies About Money: Achieving Financial Security and True Wealth by Avoiding the Lies Others Tell Us-- and the Lies We Tell Ourselves

by Ric Edelman

RIC EDELMAN has helped more people achieve financial success than any other practicing financial advisor. In 2007, Wealth Manager magazine listed his firm as the largest in terms of number of clients. Barron's...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Words - I Know What I Want To Say - I Just Don't Know How To Say It:  How To Write Essays, Reports, Blogs, Presentations, Books, Proposals, Memos, And

by Mark Hanen

Words skillfully guides you, step by step, through your entire writing project. Written in a conversational style, Words explains how to shape, focus, organize, and polish your nonfiction writing. It coaches...


The Art of Welding: Featuring Ryan Friedlinghaus of West Coast Customs

by William Galvery & Ryan Friedlinghaus

 Overview

 

Ryan Friedlinghaus, the celebrated guru of automotive customization and host ofWest Coast Customs on Fox Sports (read About the Author for more), adds practical knowledge to William Galvery's acclaimed...


The Professional Bar & Beverage Manager's Handbook: How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

by Amanda Miron

A successful beverage operation is much more than top-shelf cocktails. In today's market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful...


The Private Sector'S Role in Poverty Reduction in Asia

by Scott Hipsher

The private sector has an important role in poverty reduction in Asia. The Private Sector's Role in Poverty Reduction in Asia argues that the best way to create sustainable projects is to create win-win situations...


The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Ind

by James P. Womack, Daniel T. Jones & Daniel Roos

When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful...


Truths and Half Truths: China's Socio-Economic Reforms from 1978-2010

by Ferdinand Gul & Haitian Lu

Truths and Half Truths is aimed at economic and social science academics and students who are interested in the dynamics of China's institutional development and societal transformation. Covering the complexity...


SEO Made Easy: Everything You Need to Know About SEO and Nothing More

by Evan Bailyn

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn...


Stocks Under Rocks: How to Uncover Overlooked, Profitable Market Opportunities

by Peter F. Ricchiuti

Find great stocks "in your own backyard": master do-it-yourself research techniques for uncovering today’s best small-cap equity opportunities! Peter Ricchiuti reveals the secrets of Tulane University’s...


Managing Customer Value: Creating Quality and Service That Customers Can Se

by Bradley Gale

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale....


The Big Fella: The Rise And Rise Of BHP Billiton

by Robert Macklin & Peter Thompson

The never-before-told story of BHP Billiton's global conquests, told by the key players. BHP is part of Australia's DNA; but it remains an enigma. The Big Fella: The rise and rise of BHP Billiton is the compelling...


Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

by Jeff Slutsky

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting...


International Trade: An Application of Economic Theory: An Application of Economic Theory

by J. A. Hobson

First published in 1904, this important economic work explores some of the leading principles underlining the development of international trade. Hobson offered a departure from the conventional treatment of...


Democracy After the War

by J. A. Hobson

First published in 1917, Democracy After the War considers the challenges faced in the development of liberal democracy. Hobson emphasises the power of reactionary forces and their ability to hold back progress,...


Portfolio Performance Measurement and Benchmarking: Market Timing

by Jon A. Christopherson & David R. Carino

Here is a chapter from Portfolio Performance Measurement and Benchmarking, which will help you create a system you can use to accurately measure your performance. The authors highlight common mechanical problems...