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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

 

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry...


Basic Mathematics with Mathematica for Economics, Business and Finance

by EK Ummer

This book can help overcome the widely observed math-phobia and math-aversion among undergraduate students in these subjects. The book can also help them understand why they have to learn different mathematical...


Brief Coaching: A Solution Focused Approach

by Chris Iveson, Evan George & Harvey Ratner

Brief Coaching offers a new approach to coaching by considering how the client will know when they have reached their goal, and what they are already doing to get there. The coach aims to work towards the solution...


Succeed for Yourself: Unlock Your Potential for Success and Happiness

by Richard Denny

Succeed for Yourself is a practical, step-by-step guide to unlocking your potential for success and happiness. It focuses on a variety of areas, demonstrating how you can improve both your business and personal...


Why Nations Fail: The Origins of Power, Prosperity, and Poverty

by Daron Acemoglu & James Robinson

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness,...


The Complete Idiot's Guide to Starting a Food Truck Business

by Alan Philips

  • Everything readers need to know to start up and operate a wildly popular mobile food business
  • Includes crucial marketing expertise from a successful food truck entrepreneur


The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

by Sean Geehan

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or...


Make More Money: Secrets from the World's Greatest Financial Results

by Infinite Ideas

Make more money brings together some of the greatest ideas on wealth and finance from four best selling books: Napoleon Hll's Think and grow rich; Benjamin Franklin's The way to wealth; George S.Clason's The...


20th Anniversary for Dummies

by Consumer Dummies Press

The history, statistics, and fun facts!

Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one...


Accounting Workbook for Dummies

by John A. , CPA Tracy

Balance the books -- without all the headaches!

Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide provides the...


Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy

by Linda Gorchels

Forget "business as usual."

Don't believe everything you read about "best practices."

There is no "magic bullet."

When your market changes, you have to change your strategy and take control of your own success....


The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Jonathan Littman & Thomas Kelley

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle...


The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

by David Lindahl & Jonathan Rozek

Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online...


The Truth about Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need to Know

by James M. Kouzes & Barry Z. Posner

A fresh look at what it means to lead from two of the biggest names in leadership

In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...


Buying a Car: What You Need to Know to Be Smart About It

by Liz Pulliam Weston

This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837) by Liz Pulliam Weston. Available in print and digital formats.

The auto buying trap:...


The Truth About Effectively Preparing for Negotiations

by Leigh L. Thompson

This Element is an excerpt from The Truth About Negotiations (9780136007364) by Leigh Thompson. Available in print and digital formats.

Preparing effectively for negotiations even if you only have an hour…...


The Truth About Dealing with Change

by William S. Kane

This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.

Steady, confident, and enabling: mastering the new suite of leadership...


Everything I Know about Marketing I Learned from Google

by Aaron Goldman

Want Market Share? Google It!

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution...


Changing Your Mind's Spending Attitudes

by Liz Pulliam Weston

This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837) by Liz Pulliam Weston. Available in print and digital formats.

De-stressing money:...