Business & economics

Customer Relationship Management

by Francis Buttle

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies...

Sport Management

by Russell Hoye, Matthew Nicholson & Hans Westerbeek

Sport Management: principles and applications second edition provides a comprehensive introduction to the practical application of management principles within sport organisations. Ideal for all students studying...

Start Right in E-Business

by Bennet Lientz & Kathryn Rea

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce...

Total Relationship Marketing

by Evert Gummesson

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are...

Forecasting Tourism Demand

by Douglas Frechtling

'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends...

Cause Related Marketing

by Sue Adkins

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation...

Leading Global Projects

by William Youngdahl & Robert T. T. Moran

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice...

Towards a New Map of Africa

by Camilla Toulmin & Ben Wisner

'The big, era-defining questions and, at last, the subtle, tenable answers, teased out without clich? or compromise. A vital volume at a critical moment.' Dr Augustus Casely-Hayford, Director, Africa '05 'This...

Environmental Management in Organizations: The IEMA Handbook

by John Brady

Twenty years ago, environment and sustainable development issues were marginal concerns for businesses and public bodies, requiring a relatively narrow range of personnel, knowledge and skills. Today, these...

Managing Stress in the Workplace Super Series

by Institut Institute of Leadership & Mana

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in...

Integrated Marketing Communications

by Tony Yeshin

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive...

Finances After 55: Transition from Earning a Living to Retirement Living

by Sylvia Lim

Make the transition from earning a living to retirement living! Learn to live comfortably on what you already have. Create a sound financial plan, step by step. For retired people and for those who will retire...

Motivating Today's Employees

by Lin Grensing-Pophal

When you are watching the bottom line, it is easy to forget how your employees are feeling about their jobs. But unproductive staff can be one of the biggest threats to that bottom line, as many business owners...

Pricing Strategies for Small Business

by Andrew Gregson

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is...

52 Weeks to Financial Fitness: The Week-by-Week Plan for Making Your Money Grow

by Marshall Loeb

52 Weeks to Financial Fitness is your personal financial trainer -- a friendly and authoritative expert that will guide you week by week to manage your finances and make your money grow.

In the current frenzied...

Marketing in the New Media

by Holly Berkley

Advertising is moving quickly from traditional print to the Internet and to mobile marketing. Learn how to use these new tools.

Managing Off-Site Staff for Small Business

by Lin Grensing-Pophal

Make the move to off-site staffing! Does your business need more employees but you don't have the office space to accomodate them? Does someone on your staff want to work from home? Do you want to promote a...

TOPGUN on Wall Street: Why the United States Military Should Run Corporate America

by Lieutenant Commander Jeffery Lay & Patrick Robinson

A revolutionary business approach by Lt. Col. Jeffery Lay and #1 New York Times bestselling author Patrick Robinson, describing one man’s journey from the cockpit of F-14 fighter bombers to the scandalous...

The Locavore's Dilemma: In Praise of the 10,000-mile Diet

by Pierre Desrochers & Hiroko Shimizu

A feisty, scrupulously-researched deconstruction of the “eat local” ethos—and how it distracts us from solving serious global food issues

The Last Hunger Season: A Year in an African Farm Community on the Brink of Change

by Roger Thurow

The story of a group of Kenyan farmers working to transcend lives of dire poverty and hunger illuminates the challenges, and vital necessity, of transforming Africa’s agriculture sector