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How to Write a Marketing Plan

by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...


Develop Your Presentation Skills

by Theo Theobald

Going beyond handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills, 2nd edition, provides you with a practical toolkit for developing a belting presentation and improving your confidence...


How to Write a Business Plan

by Brian Finch

Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you...


Business and Financial Models

by Clive Marsh

A good business model should describe how an organization creates and delivers value. A vital tool for business strategy, it enables a company to experiment with different ideas and scenarios in a safe, low-risk...


How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh & Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business....


Effective NLP Skills

by Richard Youell & Christina Youell

Neuro Linguistic Programming (NLP) is one of the most powerful communication tools available. It helps you understand what makes people tick, helps you to influence and persuade people and gives you an insight...


Develop Your Leadership Skills

by John Adair

Develop Your Leadership Skills is John Adair's most accessible title on leadership. Full of exercises and checklists, it will boost your confidence levels and guide and inspire anyone on their journey to becoming...


How to Write Reports and Proposals

by Patrick Forsyth

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress,...


Funding Mechanisms for Civil Society: The Experience of the AIDS Response

by Rosalia Rodriguez-Garcia

In the past decade the global financial assistance for AIDS responses increased tremendously and the donor community provided greater resources to community responses. Yet little is known about the global magnitude...


From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances

by Constance Lütolf-Carroll

Praise for From Innovation to Cash Flows

"Critically important topics for all entrepreneurs, new and experienced. Collaboration, intellectual property, and funding are described with depth and thoughtfulness....


Home Buying For Dummies

by Eric Tyson

Now updated — America's #1 bestselling home-buying book!

Want to buy a house, but concerned about the market? Have no fear — this trusted guide arms you with Eric Tyson and Ray Brown's time-tested advice...


Principles Of Political Economy

by Clasicos_economia & John Stuart

An experience of five years with Mr. Mill's treatise in the class-?room not only convinced me of the great usefulness of what still remains one of the most lucid and systematic books yet published which cover...


Prices and Production and Otherworks

by Clasicos_economia & Hayek F.A.

Economics never labels anything any more. Well, more accurately, it does; only now it hardly ever uses labels formed from people?s names. In part, this is due to the smorgasbord approach to ideas taken by economics....


The positive theory of capital

Man, Economy, and State with Power and Market

by Clasicos_economia & Murray N.

The era of modern economics emerged with the publication of Carl Menger?s seminal work, Principles of Economics, in 1871. In this slim book, Menger set forth the correct approach to theoretical research in economics...


Personality Power: Discover Your Unique Profile--and Unlock Your Potential for Breakthrough Success

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott

Results-driven strategies for lead-generation marketing success.


How Smart Women Succeed as Infopreneurs: The A to Z of Making Money With Information Marketing

by Allison Foskett

Are you ready to embrace the infopreneur lifestyle? This book will give you simple, cutting-edge strategies, and top quality resources to help you streamline your success in disseminating your information products...


Hidden Drivers of Success: Leveraging Employee Insights for Strategic Advantage

by William A. Schiemann, Jerry H. Seibert & Brian S. Morgan

A framework for HR managers and business leaders to identify and extract crucial information to lead their enterprise, business unit, or department to success, this book demonstrates how various measures—with...