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The Biker's Guide to Business: When Business and Life Meet at the Crossroads

by Dwain M. DeVille

The path to business success is an open road and you'd better be ready for anything!

What do businesspeople and entrepreneurs have in common with bikers? More than you'd suspect. The freedom of hitting the open...


Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and...


The McGraw-Hill 36-Hour Course Product Development

by Andrea Belz

A complete course in product development—without the tuition!How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according...


Communication Miracles at Work: Effective Tools and Tips for Getting the Most from Your Work Relationships

by Matthew Gilbert

Communication Miracles at Work is about experiencing breakthrough moments of connectedness and understanding with co-workers, managers, staff members, and clients. Developed out of Matthew Gilbert's experience...


Perfect Phrases for Leadership Development : Hundreds of Ready-to-Use Phrases for Guiding Employees to Reach the Next Level: Hundreds of Ready-to-Use

by Meryl Runion & Wendy Mack

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMELeadership development has become a top business priority. When leaders at every level are empowered, companies excel in innovation and are able to respond...


Options DeMYSTiFieD, Second Edition

by Thomas A. McCafferty

In good times and bad, you need to know your OPTIONSMarket volatility is at a record high, which has investors running scared. You don’t have to be one of them. Whether your goal is to protect your money in...


Perfect Phrases for Performance Reviews 2/E

by Douglas Max & Robert Bacal

The Right Phrase for Every Situation . . . Every TimePerfect Phrases for Setting Performance Goals has hundreds of precisely-worded phrases you can use when reviewing future performance goals with your employees....


How to Smell a Rat: The Five Signs of Financial Fraud

by Ken Fisher

A timely guide to uncovering financial fraud

2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've...


Neural Networks in Finance: Gaining Predictive Edge in the Market

by Paul D. McNelis

This book explores the intuitive appeal of neural networks and the genetic algorithm in finance. It demonstrates how neural networks used in combination with evolutionary computation outperform classical econometric...


Stop Peeing On Your Shoes- Avoiding the 7 Mistakes That Screw Up Your Job Search

by Julie Bauke

In a job search? Having fun? What!? You're not?

It's no big secret that there isn't much that is fun about job search. Until now, that is.

Career Strategist Julie Bauke shares the secrets she learned from sitting...


The Workplace Revolution: Restoring Trust in Business and Bringing Meaning to Our Work

by Matthew Gilbert

From the Enron debacle to the Martha Stewart scandal, trust in business practices and in corporate leaders has been seriously jeopardized, hitting an all-time low. According to Matthew Gilbert in his latest...


1,500 Great Gift Ideas

by Lorraine Bodger

1,500 Great Gift Ideas, Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized for maximum...


Computer Skills for Economics - Third Edition

by Alberto Clerici

The book provides an introduction to the most relevant topics of Information and Communication Technology, by a wide-spectrum overview which starts from the basics of ICT and arrives at corporate information...


Inspired People Produce Results: How Great Leaders Use Passion, Purpose and Principles to Unlock Incredible Growth

by Jeremy Kingsley

DRIVE POSITIVE BUSINESS RESULTS WITH THE POWER OF INSPIRATION

The world of business is faster paced than it has ever been. Budgets are being slashed, competition is fierce, and the finance people are scrutinizing...


Food Supply Protection and Homeland Security

by Frank R. Spellman

Addressing both direct threats to humans, including the introduction of anthrax or smallpox, and indirect threats, those introducing diseases to plants and animals, the author examines the state of our food...


The importance of customer relationship management in the automotive supply industry

by Michael Schäfer

The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that...


ETFs for the Long Run: What They Are, How They Work, and Simple Strategies for Successful Long-Term Investing

The uniqueness of Meissen Porcellain - Analysis of the product's success: Analysis of the product's success

by Claudia Baier

Already in the 7th century AD, the secret of making porcelain was known to the Chinese. For 1000 years, porcelain was the symbol of the mysterious world of the Far East which has been virtually closed to European...


Total Quality Management in a Theoretical and Practical Context

by Christina Haring

The study focuses on Total Quality Management. It begins with a short overview of the development of quality concepts within the last 50 years. It deals in detail with the fundamental elements of TQM. The particular...


SWOT Analysis: Robert Mondavi and the Wine Industry

by Malko Ebers & Simon Wied

The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main...