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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics

by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....


Capitalism and the Consumer (RLE Consumer Behaviour)

by Fred Henderson

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...


Knowledge Management: Systems and Processes

by Irma Becerra-Fernandez & Rajiv Sabherwal

This text serves as a complete introduction to the subject of knowledge management, incorporating technical, and social aspects of knowledge management, as well as practical examples, traditional approaches,...


Postwar Urban America: Demography, Economics, and Social Policies

by John F. McDonald

This unique and inexpensive book provides a demographic and economic history of urban America over the last 65 years. The growth and decline of most northern cities is contrasted with the steady growth of western...


Dominate Your Market: A Confident Approach to Selling That Will Double Your Business

by Bob Oros

Using a scientifically proven system you will become a highly skilled, confident sales person improving your skills 52% in 13 weeks. Dominate Your Market is a more confident approach to selling that will take...


Why Follow Rules?: Trust your Intuition

by James Maberly

Why do we follow rules and organised systems so blindly and so willingly? Why do so many of us draw our sense of worth from the opinions of others rather than from ourselves? Why do we ignore the most important...


Paper Crafts Scrapbook and Greeting Card Basics

by Davidson Johnnie

Another hobby that can be learned from a kit is starting garden seedlings, especially herbs. A seed starting kit typically contains a pot, a small trowel, seeds, fertilizer, and a greenhouse dome or cover. Potting...


Freedom 15: Retire In 15 Years With More Money Than You Can Spend Tax Free!

by Marc Mousseau

"Freedom 15" is a smart and creative plan to create the wealth you need to live your ultimate life. I mean financial freedom, earning $300,000, $500,000 or even a million dollars a year in a continuous stream...


Machine Shop Trade Secrets: Second Edition

by James Harvey

 Written by an experienced machinist and plastic injection mold maker, this groundbreaking manual will have users thinking and producing like experienced machinists. Machine Shop Trade Secrets provides practical...


Strategic Connections: The New Face of Networking in a Collaborative World

by Anne Baber & Lynne Waymon

As companies become increasingly collaborative, networking has become an essential professional skill. Strategic Connections provides practical advice for building better, more productive business relationships,...


Sales Success (The Brian Tracy Success Library)

by Brian TRACY

The difference between top sales professionals and their less successful peers is that they perform just a little bit better in certain critical areas. In this compact and convenient guide, sales trainer extraordinaire...


Common Sense Management

by Roger Fulton

For anyone newly promoted to a management position, the influx of expectations and responsibilities can seem daunting. In Common Sense Management, veteran management consultant Roger Fulton distills a career's...


Bitter Pills: Inside the Hazardous World of Legal Drugs

by Stephen Fried

We take our medicines on faith. We assume our doctors are well-informed, our drug companies scrupulous, our FDA diligent—and our medications safe. All too often we're wrong. Just how wrong is documented in...


Economic Growth and Sustainability: Systems Thinking for a Complex World

by Karen L. Higgins

How to sustain our world for future generations has perplexed us for centuries. We have reached a crossroads: we may choose the rocky path of responsibility or continue on the paved road of excess that promises...


History of Chinese Ancient Educational Thought (Works by Zhu Yongxin on Education Series)

by Zhu Yongxin

China enjoys a splendid ancient culture, which is inseparable from the role of cultural transmission played by the country's system of education. As a nation that attaches great importance to education, China...


Dialogues on the New Education (Works by Zhu Yongxin on Education Series)

by Zhu Yongxin

"The most important task of education is to teach children to be kind, to have a dream, and to possess the ability to learn." --Zhu Yongxin

One of today's leading education thinkers, Zhu Yongxin possesses a...


Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Success fully Transform Them

by Richard Foster & Sarah Kaplan

Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year...


Supply Chain Management Best Practices

by David Blanchard

Learn what it takes to develop and have a "best-in-class" supply chain

This new edition shows you how to build supply chains that work by illustrating how leading companies are doing it. Identifying world-class...


The Essential Manager: How to Thrive in the Global Information Jungle

by James W. Cortada

This book discusses the evolution of management as a profession over the past two decades and how it continues to evolve. It goes on to describe the new style of management and makes recommendations for what...


Branding For Dummies

by Bill Chiaravalle & Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts...