Business & economics

Social Networking for Promoting YOU as a Brand

by Brian Solis & Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

You're the brand. Learn how to use social media to promote your brand...

Four Ways You Can Start Your Own Business

by Bruce Barringer

This Element is an excerpt from The Truth About Starting a Business (9780137144501) by Bruce Barringer. Available in print and digital formats.

Choose the best way for you to go into business because you have...

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries...

George Clason's The Richest Man in Babylon: A 52 brilliant ideas interpretation

by Karen McCreadie

George S. Clason's The Richest Man in Babylon is an international best selling and now considered classic book on financial investment and fiscal success. Through a series of delightful short stories, straight...

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Use advanced “PR 2.0” social media techniques in ways that build...

SuperFreakonomics

by Stephen J. Dubner & Steven D. Levitt

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen...

Getting the Money to Start Your Own Business

by Bruce Barringer

This Element is an excerpt from The Truth About Starting a Business (9780137144501) by Bruce R. Barringer. Available in print and digital formats.

Minimizing the cost of launching your business--and then finding...

The E-Myth Revisited

by Michael E. Gerber

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight...

The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

by Timothy Ferriss

More than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic...

Getting Things Done: The Art of Stress-Free Productivity

by David Allen

In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced...

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

by Carmine Gallo

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide...

Personal Finance For Dummies

by Eric Tyson

Introduction.

About This Book.

Icons Used in This Book.

Where to Go from Here.

Chapter 1: Establishing and Achieving Your Financial Goals.

What Does "Wealth" Mean to You?

Prioritizing Your Savings Goals.

Building Emergency...

The Signal and the Noise: Why So Many Predictions Fail-but Some Don't

by Nate Silver

"Nate Silver's The Signal and the Noise is The Soul of a New Machine for the 21st century."

—Rachel Maddow, author of Drift

Nate Silver built an innovative system for predicting baseball performance, predicted...

Embrace the Entrepreneurial Spirit and Live the Rich Life

by Farnoosh Torabi

This Element is an excerpt from Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life (9780137079278) by Farnoosh Torabi. Available in print and digital formats.

Powerful...

Summary: How to win friends and influence people - Dale Carnegie

by Must Read Summaries

This work offers a summary of the book "HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: The All-Time Classic Manual Of People Skills" by Dale Carnegie.How to Win Friends and Influence People is a classic, bestselling...

Back to Work: Why We Need Smart Government for a Strong Economy

by Bill Clinton

“I wrote this book because I love my country and I'm concerned about our future,” writes Bill Clinton. “As I often said when I first ran for President in 1992, America at its core is an idea—the idea...

Ultimate Leadership: 21 Irrefutable Laws, Developing the Leader Within You, 17 Indisputable Laws of Teamwork

by John Maxwell

Bundle of leadership books authored by John C. Maxwell. Includes * 21 Irrefutable Laws * Developing the Leader Within You * 17 Indisputable Laws of Teamwork

The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization

by John C. Maxwell

Don't wait for that promotion! Start leading NOW...right where you are!

What's the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences? "How can I implement...

Aftershock: Protect Yourself and Profit in the Next Global Financial Meltdown

by David Wiedemer, Robert A. Wiedemer & Cindy S. Spitzer

A practical guide to preparing for the next phase of the financial meltdown

From the authors who were the first to predict Phase I of our current economic downturn-in their landmark 2006 book, America's Bubble...

Good to Great: Why Some Companies Make the Leap...And Others Don't

by Jim Collins

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise...